#1 and #24. Can we reduce the number of stars to 1 and make the dash under "ACE" into a road going off into the distance? Also, the "E" looks a bit like an "F" because the border of the shield cuts off the bottom. Perhaps move "ACE" up a little.
I like where you are going with these, although I still feel we're not there. Can we put dashed lines to create a road? Do you have any other ideas to make the logo seam a bit more substantial?
I like the curve on #54, although we'll probably need to work on it. Is there a way to integrate "American consumer excellence" into the logo, or perhaps line it up? I also like the separator line from #1
#57 is a good direction. Let's clean it up a bit. The font needs to be more "classy" and the dashes in the road need to be thinner. Perhaps giving the image a bit of depth. Our demographic is over the age of 30, so the logo needs to be a little less childish. The lettering to the right should lined up/same width (instead of a ladder).
#111 is an improvement. I like how you've justified the wording. The lines in the road could perhaps still be thinner. Also, let's see some options with the shape and font of the letters "ACE" to give a more refined and sofisticated look.
I like the letters "ACE" inside the shield, so #114 is the wrong direction. Now I need a few variations to make it more integrated. Make the letters "ACE" part of the shield. I also like the lettering you've used for the competition you won with Advanced Urology Institute. Try that for "American Consumer Excellence"
The "American Consumer Excellence" is definitely an improvement. I still would like to see some variations of "ACE" in the shield. Perhaps give it some dimension or curve?