AAA Energy ServiceLogo Design Contest

Logo Design Contest
Contests / AAA Energy Service

AAA Energy Service has selected their winning logo design.

For $575 they received 398 designs from 42 different designers from around the world.

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2nd
#360

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New
#339

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New
#204

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New
#150

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#367

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#366

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#365

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#359

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#358

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#357

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#356

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#355

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#353

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#352

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#351

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#350

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#344

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#335

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#334

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#331

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#330

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#325

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#324

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#322

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#321

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#320

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#317

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#315

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#314

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#288

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#286

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#272

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#271

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#270

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#263

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#262

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#261

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#203

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#200

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#199

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#198

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#197

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#157

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#156

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#155

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#154

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#139

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#138

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#136

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#128

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#127

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#126

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#117

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#116

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#110

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#109

Discussion

 
Client
Hard to tell they are A's
9 years ago
 
Logo Designer
Sure, is it better now? #116, #117
9 years ago
 
Client
#116 is nice but it doesn't have what I asked for in the attachments
9 years ago
 
Logo Designer
I incorporated corporate building into the design: #126, #127, #128
9 years ago
 
Client
#128. Nice. Would prefer buildings that are not skyscrapers.
9 years ago
 
Logo Designer
Sure, let's try without skyscrapers: #138, #139
9 years ago
 
Client
#261 Can the shape be made to look like the top of a building?
9 years ago
 
Logo Designer
do you mean something like this? #270, #271, #272
9 years ago
 
Client
Looks nice but reminds me of an envelope.
9 years ago
 
Logo Designer
Understand, I'll work more on this concept though and will upload new ideas soon.
9 years ago
 
Client
#271 Maybe some windows on left and right to make if look more like a building?
9 years ago
 
Logo Designer
sure, let's try that: #317, I also made small adjustments
9 years ago
 
Logo Designer
and another variation in a blue-only color scheme: #320
9 years ago
 
Client
#317 Currently, the orientation is looking down onto the building so you have the roof shown. I am wondering how it would look if you were looking up at the building and no roof showing??
9 years ago
 
Logo Designer
let's try not to emphasise the roof then: #324, #325
9 years ago
 
Client
#325 Maybe a box on the roof to represent rooftop equipment? That is what we do fyi.
Also, how would the top of the A's look if they were angled to match the roof line? Or they can be open to the roof line white space.
9 years ago
 
Client
I just uploaded a new idea to the contest brief page too.
9 years ago
 
Logo Designer
how about these? #330, #331
9 years ago
 
Client
330 has potential. Maybe remove the two bump-outs from the box on the roof? You could also try moving it off-center, making the right side of the box light blue, and adding a window to it?
9 years ago
 
Logo Designer
like this? #334
9 years ago
 
Client
335 Looks great......I just wish the AAA looked more part of the building. Wrapping it around would probably change their shape too much?
9 years ago
 
Client
What if we rotate the building so the light blue side is facing us......and we put the AAA was on the front of the building. That way we don't have to mess with the angle of the A's.
Then on the dark blue right side of the building (the only side we can now see) we have windows.
We can keep a penthouse for visual interest?
9 years ago
 
Logo Designer
I'm not sure if this is what you had in mind but let's have a look: #339
9 years ago
 
Client
#339 Yes, but I imagined the AAA side as being a 90 degree rectangle and not sloping the sides for perspective. I also hoped the A's would be open to the ground and roof.
9 years ago
 
Logo Designer
are we closer? #344 I'm not 100% sure if I got right what you explained.
9 years ago
 
Client
Yes, you did it as I requested. It just doesn't work as I had hoped.
9 years ago
 
Logo Designer
Hi there, I also tried the trick to "wrap" the "A"s around the building so they are sitting on the walls, I think it looks pretty good: #350, #351, #352, #353
9 years ago
 
Client
#352 I think I like this one. For perspective shouldn't the windows taper (top and bottom) the same as the building top and bottom? Same is true for the horizontal part of the A's.
Also, can you add text AAA to Energy Service?
9 years ago
 
Logo Designer
What you're saying is true, but it also depends how you look at it. In this one, it shows only the top of the building, so the bottom line of it is not actually the bottom of the building, but the bottom of the view. hence the shape of the windows. It also plays a bit with imagination I think since you cannot distinguish the right perspective which also makes it less "obvious", but I'll work on it and see how it looks like with the right perspective.
9 years ago
 
Logo Designer
here are additional versions in a "perfect" perspective: #355, #356, #357, #358
9 years ago
 
Logo Designer
here are also a bit "wider" variations: #359, #360
9 years ago
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