A Lonely Place For DyingLogo Design Contest

Logo Design Contest
Contests / A Lonely Place For Dying

A Lonely Place For Dying has selected their winning logo design.

For $300 they received 116 designs from 24 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
In A Covert War The Only Way To Hide The Truth Is To Bury It.
What We Do
Lonely Place, LLC, the production company for the award-winning feature film, A Lonely Place For Dying, is seeking a new set of branded "laurel leaves" for our movie as it wins awards at film festivals across the globe.
Industry
Entertainment
Color Preferences
PREFERRED COLORS INCLUDE:
The color palette of the desolate Mexican desert: adobe, sandstone, sage, chocolate and rust.

COLORS TO AVOID:
Cliched colors of the Southwest, such as Turquoise.
Our Ideas & Additional Information
Please reference traditional laurel leaves used at film festivals and on award winning movies. We aren't trying to reinvent the wheel here. We simply want a cleaner, more sophisticated version of the traditional "laurels" found on award-winning movies.

In general, laurels are generic and ugly. Here is a common set used:

http://www.k7movie.com/images/K7_laurels.gif

Those laurels and the text layout makes an artist want to cry. About 90% of all award-winning films use the same, boring, ugly, complicated set of laurels. We want to do better. You can help us.

Here are the main problems with existing laurels:

1.) They do not scale well. When printed on 4x6 postcards or as a row at the top of a movie poster, they have poor silhouette value and are difficult to read. They simply look like a busy mash of graphics.
2.) The shape and style of the laurels is generic, clunky, flat and ugly. Clearly, laurels are an ancient, classic symbol but these laurels have to be the worst interpretation of such symbolism.
3.) They often create awkward pockets of negative space when text is inserted between them. The laurels themselves need to be designed to accomodate the typical text that will exist between each laurel branch.

Because of this, please include the following generic text in your design:

WINNER
SPECIAL JURY AWARD
DURANGO INDEPENDENT FILM FESTIVAL
2009

OR:

OFFICIAL SELECTION
DURANGO INDEPENDENT FILM FESTIVAL
2009

Those are the two types of "text blocks" that exist on all laurels.
Themes
Simple
Classic

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Discussion

 
Logo Designer
Thank you very much for the high praise you made my day, sometimes in these contest when you look at what some clients choose you start to doubt yourself. Not all clients even know how to spell kerning let alone what it means
15 years ago
 
Client
Boy, this is gonna be tough. There are many good designs. I'm going to need my staff's help.

Our decisions will be based on:

1.) What icon immediately connotes to the audience that we've won a film festival. If the audience has to think too hard to put the image with the notion of "Oh, yeah, that's what I'm used to seeing when a movie wins something!" then, even if it is a fantastic design we can't use it.
2.) Scaleability. Does the image scale down and is still easy to read? This is one reason why designs with big leaves/fewer leaves work well, because they can be shrunk to 1/4"x1/4" and the art is still clean.
3.) Silhouette value. This is critical. I've explained this concept before.

And, if someone has been caught reusing art from other live contests, then I can't take the risk to use their design. How do I know that what is in a current design hasn't been appropriated from another source or contest?

That's about it in terms of our decision process.

15 years ago
 
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