Solid, flat colours mean the logo can be used on "anything". From simple swing tags, (even in one colour) to embroidery or screenprinting, right through to website and online promotion.
I feel the simple type treatment is very flexible and as it's going to be on these gorgeous products it doesn't need to have an illustration to work (note I'm not putting down any of the other fabulous entries from other designers!). I'm thinking of all the good lingerie and clothing brands - the logo is simple and effective in most cases.
This logo would look great over photographic imagery, on its own on white or over a colour as I've done with the pink.
The heart could be used as a stand-alone icon also. Or a pattern for backgrounds, where it would work.
Hi, I'm happy to tweak any of my designs if necessary - just let me know.
During judging only the number 1 ranked designer may upload additional entries. FYI you can move any other designer's entry to #1 in order for them to upload variations on their design if necessary.