85NorthLogo Design Contest

Logo Design Contest
Contests / 85North

85North has selected their winning logo design.

For $300 they received 90 designs from 13 different designers from around the world.

Withdrawn

New
#72

Withdrawn

New
#71

Withdrawn

New
#70

Withdrawn

New
#69

Withdrawn

New
#68

Withdrawn

New
#67

Withdrawn

New
#66

Discussion

 
cpd
Logo Designer
My entries incorporate binary digits, 0 and 1 (0101010101101010) within the typography.
The 01 is embedded in the word NORTH for entries 66, 68 and 69. It's a bit more obvious in 67. This is subtle but people in technology will recognize it immediately. I wanted to get away from the literal compass theme as seen on your website and go with something a bit more

In entry 68 the 0I in North could also be interpreted as I/O or Input/Output from programming.

I'm sure you're familiar with the joke:
There are 10 types of people in this world. Those who understand binary and those who don't.
11 years ago
 
cpd
Logo Designer
sorry, I accidentally deleted part of my explanation above...


I wanted to get away from the literal compass theme as seen in the current branding on your website and go with something a bit more conceptual that is specific to technology. This definitely speaks to your target audience and shows that you cater to the IT industry.

The typeface I chose in #66 is a departure from the more corporate, expected and boring type commonly seen in the branding of job/staffing web sites. This is more contemporary and modern which should help you speak to the younger startup culture. I hope you will consider these as they will certainly differentiate you from the other agencies.
11 years ago
 
cpd
Logo Designer
Any constructive feedback (good or bad) is greatly appreciated!
11 years ago
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