Raspy. Consistent with feedback I gave another entry. This brand will actually launch first in Hong Kong. 8 is considered a very lucky number in China and associated with prosperity (thus the tie in to brokerage). For example, Beijing Olympics launched on 8/8/08. While I like the design very much, in the China market people are significantly more literal than US. My challenge is that the name "8 Securities" does nothing to express its 100% an online business (and its critical the logo expresses this). I love the simplicity of this design. But do you think you could make one more entry that perhaps takes the circled 8 a step further and make that a button? Or button and cursor? Perhaps a cleanly designed button would more readily demonstrate the "online" nature of the business. I guess the challenge is not to lose the simplicity that makes this logo great in the first place. While this approach may seem dated by US standards it is more necessary in Asia. Thanks for your time and good work.
Thank you for your feedback! I have some ideas for the button idea that keep the simplicity of my design in tact. There is still a lot of time left in your contest, but I will submit something soon! :)
I think 141 is the best submission so far. Looks great. A few minor modifications if you have a chance that I think will wrap it up. Can you make "securities" all lower case, reduce font slightly so it carries smaller weight next to 8 and change to a slightly lighter shade of gray. Thanks again, nice work!