Hi, here's my initial entry for your consideration. The 8 is cut from the negative space of an S, so it could be used by itself as a graphic mark for the company. Thanks!
Lindsey. thanks for the submission. The team really likes it. Could you make a slight modification and make the securities in lowercase. Think it might give it a slightly more casual / informal feel that we are after. Thank you.
Lindsey, perhaps more so than any other logo you have really made the "8" pop while maintaining a very clean, simple and classy design. This brand will first launch in Hong Kong where "8" is considered a highly auspicious and lucky number and is associated with prosperity (Beijing Olympics launched on 8/8/08). My primary struggle with the name itself (while meaningful for a brokerage) is that it does nothing to say we are an online business. As such, the logo has to work hard to do that. While maintaining the clean design, is there anything you can think of to do this? Could be as simple as adding a .com (which is still acceptable in Asia although we are past this in the US). Even a few minor variations of the 8. This logo is really close but not quite there. If you have time would be great if you can tweak. Thanks a lot!
Hi, thanks for your feedback. I was thinking about how the 8 icon could allude to the internet by some reference, but want to keep it clean and simple. The way the S envelopes the 8, it made me think of the refresh icon of a browser. So I've added arrows to depict that.