Hello, I hope I am still in time for the competition! Thank you for your time. My concept's objective is to portrait a very organic and fluid approach to the nature of the business. There is no font, the text was created from a pencil drawing. Please not that the 7 and the C form a body. Maybe having a foot somewhere could be like a limit for future business and this is why I chose this conceptual approach: it leaves space for so much more.