Colors are better but still feels like a super hero logo. Also curious to see how it would work with the "iamond" on it. The angles on the font might be too angular.
#77 & #76 are very interesting. What would the font look like for the rest of the logo? On #76, can you make a version that has the diamond symbol in the middle? (like this: <> but going other direction)?
Love #10 so much - the concept is great - the font is too old fashioned. Can you try with a modern font with the same concept? We also love that you stylized the &.
#109 - like the direction - would want to see in a handwriting font like the "Neiman Marcus" logo. Also we want it to be part of the other logo so it says "5 & Diamond" and we can use the same "5&D" for the other logo.
We have chosen you as a finalist because your logo concepts were the most creative.
We like all that you have done but the general consensus has been that we need to see a more dynamic font. (We feel that all logos currently ranked might be too basic since we are an edgy store.)
We have chosen these 4 fonts as possible design directions we could go. Can you use some or all of them to re-do your logo (and possible other inspirations the font gives you)?
Things to Remember: 1. 5&D should be interesting on it's own. 2. Should appeal to both men and women. 3. Should be able to clearly read as "5 & Diamond", even from a distance.