I like: - the font - having two different color schemes - one that can sit on white background, one that can sit on dark background - I like the dot on the i being a different color
Iterations I'd like to see: - I understand what you're trying to achieve with the 3 dots but perhaps they are too abstract. Can you come up with something that evokes "apps" or "building apps" a bit more. - can you try a bit lighter of grey color - can you try variations with a capital A, or all caps. I don't think I like all lowercase.