Evolution PublicitéLogo Design Contest

Logo Design Contest
Contests / Evolution Publicité

Evolution Publicité has selected their winning logo design.

For $375 they received 179 designs from 30 different designers from around the world.

Removed

New
#104

Removed

New
#103

Removed

New
#102
Prefers others.
#78
Prefers others.
#77
Prefers others.
#76
Prefers others.
#66

Discussion

 
Client
excuse me, but what is it ?
what is this picture ? is it finished with a white hole ?
13 years ago
 
Logo Designer
This represents a fish evolving, with 2 small legs, like an amphibian.

The space in the middle resembles a tv or computer screen. The space can be white or empty, blending to the colors of the background, like in my other examples that are still waiting to be approved by the website administration.

If you have any sugestions, please tell me.
13 years ago
 
Client
Interesting concept. The fish of Darwin would symbolize better the Evolution, yours does not really look like a fish. And the hole in the middle is too strange to be understood at one glance. Maybe should you develop the fish towards a man in front of a computer screen ?
13 years ago
 
Logo Designer
I didnt use the Darwin fish because it could raise anger of chirstians towards your company, since it is a symbol often used by evolutionists/atheists to criticize creationists.

Being a Publicity Agency, at least here in Brazil, logos should be a little abstract and colorful. It doesnt need to be understood at the first glance, because like that, people will say "ooohh, that what it means". The symbol should show creativity, be used without the words, and even like this, people will remember you.
13 years ago
 
Client
OK we are going to try with your abstract concept. We want :
1/ a white bottom (not a black one)
2/ an evolution with abstract forms or signs (but not too much abstact please)
3/ at the "beginning" the same "golden yellow" than Yellow Pages
4/ at the end, and same succession of colours than Google
because we are working on both supports, but the most important is Google
you know what I mean ?
13 years ago
 
Logo Designer
Ok. But since i am a still on probation period, it may take a while to the administration approves my design.
What do you think about the letters? I will not change them because i don't have time right now, but if you like the logo design we can work on making the typography better on the next stage.
13 years ago
 
Client
next stage ???
13 years ago
 
Logo Designer
If you like the designs enough to rank me 1st, during Judging (after the time is up) i can still submit new designs, with the changes you suggest. Then we can work on different fonts, changes in the design and changes in colors.

I already submitted the changes you requested before, but since i'm at my normal job, I could not improve it a lot. I hope you like it. If not, it was a pleasure working with you.
13 years ago
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