y concept combining numbers (365) and letters (points) to symbolize the trust between 365 points (company) and their customer.
The other meaning: 365 points reward shoppers when they buy products (symbolize by number) , then when they get enough points they can redeem them for gift cards to buy more stuff (symbolize by letter). when symbol of number and letter combine, we get 365 points logo.
Overall, my logo concept means 365 points is a reward based online shopping site that customers can trust.