Hello Azkha! Im not sure what you call it but I like how the fades from light to dark. I like the character for the S, the only thing is that makes us look more like a road bike shop. We do it all (mountain, BMX, XC, more rugged hard core type as well as road etc. im worried that it will only appeal to road bikers. The other designs are also good. The only one that im not attracted to is entry #4. A bit to plain. Thanks! Im excited to see more from you! :)