White Oak PartnersLogo Design Contest

A different shade of blue.

A different shade of blue.

Here it is.
If you want to try some more changes, just tell me. We have a lot of time.

Awesome. Use this one for fonts and the tree from #496.

Slightly more space between the ground and the branches than in two previous designs.
"Partners" in Trajan Pro Bold font.

Tell me what oak you prefer and what font.

Thank you.

I customized the letter T in "Partners".

The same as previous design, just "Partners" in Garamond Bold font.
I customized the letter T in "Partners".

Slightly more space between the ground and the branches.
"Partners" in Garamond Normal font (same as White Oak).

Ok.

Thank you very much. We are good to go on the White Oak part of things. Can you try Partners in a slightly serif font and make the tree truck longer (so that there is more space between the ground and the branches? Thanks again.

I changed the letter T.

No problem. I'll equate it right away.

Good morning. I would like tweaks made to both words. I will try to get you an example of fonts that I liked from other designs submitted. It may be that dropping them in your concept does the trick. My biggest issue now is that the serifs on the T in White create unevenness in the upper edge of WHITE OAK because it causes the T to be below the E. I want to smooth that out. Thank you for your work on this.

Thank you very much for understanding.
If you can, tell me more precisely what kind of changes you have in mind regarding the font. Does this apply to "WHITE OAK" or "PARTNERS", or both?
Thanks again.

No worries. That is way more important. This is the design we want to tweak in the selection phase. I the tree and horizon with this but think we can tweak the fonts a bit to bring this one home. Congrats and thank you.

I'll be back soon. I have to take care a child.

Different blue.

Smaller tree and word "partners".

Different font, but all the rest as in top ranked design.

Hi,
I changed the font and also I expanded the arc. I understood that you want so. You said me to tweak the tree by making the crown smaller and the truck a bit longer. This with truck confused me. English is not my native language and I thought you wanted longer arc. Sorry :)
I'll fix it and I'll change color.
Thanks.

Thank you for the iterations using this font. This is my favorite of the lot. It looks like you expanded the arc when you changed the font. Is that correct? If so, can you reduce the length of the arc to make it consistent with the prior design. Also, can you show this version against a darker, navy background? Thanks again.

Please for comment in which direction I should continue with the changes.
Thank you.

The same font size in "partners" as in previous design, just little smaller space between letters.

All the same as previous design, just little smaller font size in "partners".

All the same as previous design, just little smaller space between letters in "partners".

All the same as previous design, just little more longer truck.

All the same, just little more smaller tree crown.

I changed the font.
I made a smaller tree crown, and the truck a bit longer.

Of course!
I'll do it now.
Thank you.

I need to clarify - we want to see Garamond for White Oak with a smaller, sans serif font for Partners below. Thank you.

Thanks for your work on the contest. Can you version this design using Garamond or similar font (looking mostly for a W that looks like cross Vs) and tweak the tree by making the crown smaller and the truck a bit longer? Thank you very much.

A little bigger "partners" than the previous design.

Smaller line above.

Thinner line above.
Smaller "partners".

Thank you for feedback. I'll do the changes.

Thanks for your work on this contest. Can you invert this design to show a blue background and white font/imagery? Thanks again.

This is very nice. I like the tree expressed in negative space, but I am going back and forth over whether it is worth the lost simplicity from adding the circle. Very interesting direction to go. Thank you.

Bigger oak, smaller "partners".

Solid color. More smaller "partners".

Thanks for comment. I will make changes.

I like the smaller font size and the lower overall height. Thank you very much. Will you add a space between "White" and "Oak" and experiment with different colors? Thanks again.

Smaller "partners".