Hello, Goodguy Design! Yes, would love to see some color! :)
Two things we want to communicate with the design is #1) Michael's humanitarianism #2) Representation that 2300 represents the address of Michael childhood home
Thank you! :) I really like the idea of the hat resting on the home instead of the street sign, because the street sign does not deliver the sentiment we're looking for, which is something regal with flourish, a crest, monogram, a royal kind of insignia. I think we're on the right track!
Designs #26 and #27: Thank you again! The house looks great! :) In these designs you've communicated one of the two major points so far, which is the street address of Michael's childhood home. The other that needs to be represented is the humanitarianism aspect. Michael's philanthropy is really the entire basis and inspiration for our organization (we explain more about us in the brief). Think about putting into context song themes like Michael's We Are the World, Heal the World, What More Can I Give, etc.
Just a few quick suggestions! Maybe the use of shadows cast from or on the house or the 2300 text such as people holding hands, or of a little boy picking a flower (nature and the environment were very important to him) or perhaps a heart-shaped balloon flying above or next to the house (referencing the one that was featured in the MTV 2009 VMA promo for Janet's tribute performance: http://www.youtube.com/watch?v=_NQgkDXY5JQ). That could elicit the childlike quality but also humanitarianism. Or an image of the earth could be used to convey global unity, harmony and environmental themes.
We do not want to veer close to being too novel/cartoony or fan-clubby in our visual identity, if that makes sense (see our brief for further explanation). :) Another idea mentioned is a more sophisticated, crest or monogram-like design with a regal flourish.
Thank you again for being so receptive to our feedback! :)
Here the hat is placed on the healing world. A bit more abstract than direct, but this shows how Michael directly effected the world in a positive way.
Thank you, GoodGuy! :) Design #29 We love the globe and adjoined hands. :) I love the concept. However, I think the overall look and "feel" of the design still isn't quite capturing the essence of our org. I think it's fun and edgy, and it definitely makes a connection to the home and Michael's humanitarianism, but it wouldn't appeal to the demographic we're aiming for (see brief).
This is what I wrote above:
"We do not want to veer close to being too novel/cartoony or fan-clubby in our visual identity, if that makes sense (see our brief for further explanation). :) Another idea mentioned is a more sophisticated, crest or monogram-like design with a regal flourish."
I'm not asking you to change the template of the design because I think it's brilliant! But I think it could be modified to fit the above. :) Thank you! Will check in again a bit later!
Thanks for that detailed info, Sherry. See what you think of this one: it is more professional and proper feeling, while still having a hint of his fun and child-like energy...
Thank you! Entry #41 I really like what you've done with cleaner lines and so forth. The text looks great. However, we've lost the connection to the home. Could you perhaps put the text inside an outline of the home and put the globe on the side? We could eliminate the hat and include a silhouette of Michael as a child in the front yard. What do you think?
Design #46 We love it! :) Could you incorporate some color into the design? Flecks of green in the globe and also on the leaves. Yellow on the flower? (Michael's favorite was the sunflower!)
Try some uses of color where you see it would augment the design. Thank you! :)
See what you think of this one. I converted the flower to a sunflower, as well as added the suggested green (great idea by the way). I also made the window on the house give off a warm glow, in the same shade as the sunflower. I am really loving this one!
Also, could you please sharpen up Michael's silhouette a bit, emphasizing his afro and clothes of the era? :) It's very iconic and unmistakably Michael. I'm not sure if you've seen this commercial, but it really captures his silhouette as a child and also what we're trying to capture with the design and its sentiment. View at this URL: http://www.youtube.com/watch?v=4mQ9ypttIaw
Design #59 Love the added color! Think it would look best if you removed the window from the house because there isn't an upper window in the actual home. Otherwise, looking great!
Excellent point about the house; I removed the window and balanced the layout of the house visually with the door. This smaller thumbnail image doesn't really do it justice, but I made sure it was obvious he was wearing bell bottoms and made his unmistakable afro more easily recognizable. :)
Entry #60 Love the edits to the silhouette! I think the house needs to be more significant in the design. Perhaps it could encompass the entire background, or most of it? What are your thoughts?
I think I still like the simplified stylized house better (as in entry #61), but I wanted to see how it might look with a more direct realistic representation of it as well.
Here is a more realistic and tangible globe, rather than the abstract lines/outlines! I also added the bottom stone portion of the house below the siding.
Entry #75 I like the texture of the house. Can we see it in black and white like the actual home?
Actually, I think the entire design would look better in black and white instead of blue and white, of course keeping the pops of color with the globe, flower and leaves. The figures should be black. What do you think?
Could you maybe try using the dark blue with the figures and the text? Something like what you did with #76? Or explore other solid colors for them? The house is awesome as it is! :) Thank you!