Demonstrates how the logo works on a dark background — I see this on the digital screens, promo gear (caps, shirts) and website. To give that night-time entertainment feel.
And it works perfectly well on a white background also (see other concept).
I was going to explore the ball being hit further but as you'd requested to focus on the revamp of the shield I've done that.
To me, the benefit of a stand-alone icon beside the text is that it can be used on its own in places like social media etc.
Let me know if you'd like me to explore the earlier ideas of ball travelling across word... as I was not completely there with the design.
Also, I mimicked your existing type exactly. Again, if that's not required I can explore other options.
Your guidance will help me from here on in. Thank you.
Check out the update on the contest. We think taking our existing logo and tweaking it as a redesign may be the best solution for us. Your design is closest so far.
This logo has caught my eye. If you could do more with the main circular part of the logo to make it more jazzed up or with movement that would be interesting. Currently has a old 7up feel to it, but different font, colors, etc... could help.
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And it works perfectly well on a white background also (see other concept).
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To me, the benefit of a stand-alone icon beside the text is that it can be used on its own in places like social media etc.
Let me know if you'd like me to explore the earlier ideas of ball travelling across word... as I was not completely there with the design.
Also, I mimicked your existing type exactly. Again, if that's not required I can explore other options.
Your guidance will help me from here on in. Thank you.
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Thanks for the submission
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The tee lifts up the "UP" to provide some fun to the logo.