The idea behind this design concept. Something falling from the sky, think of a rainbow, something beauty, surprising, just like a gift, or think of Christmas gifts. Re: #36.
Thanks for the latest concept, I ranked it at spot No. 1 - i like the dynamic look it has due to the darker grey, the capital letter and the "rainbow" !
Do you think it would look good to have "MÖLLER" and "WERBEARTIKEL" in different colors (e.g. MÖLLER in blue and WERBEARTIKEL in dark grey like the rainbow)? Maybe worth a try?
You're right about the colors. It's getting more dynamic by splitting the title color combo's. And the darker grey made it possible to read even in a smaller media rather than my previous entry.
I'd love to hear your further comments on this new one. (#37). Thank you,
1. For entry #36 and #37 please make sure that the text "MÖLLER WERBEARTIKEL" is right-aligned with the "box" 2. Can you please also make a new design based on #36 without the upper left blue corner (beyond the rainbow) ? Then the logo would be assymetrical, let us see how this looks.
I assume that the blue color of "MÖLLER" in #37 is identical to the blue color in the "box" ?
Ok. 1. You're right for the alignment problems. At the first time I arranged the text, I've noticed that the last letter "L" has the left align vertical stroke, so it's look unbalanced when it placed right at the exact alignment, so I expanded it a little further. I have to admit that you have a great critical eyes on it. You're very aware for every little details of it. Thank you for your correction. (Re: #42).
2. I have tested this layout too before I come up with entry #36. And you're right, I though it looks unbalanced for it's asymmetrical layout, so I decided not to upload this concept. But in a positive way this concept actually made a dynamic look than the full square. (Re: #40 #41)
Yes, the blue color of "MÖLLER" in #37 is the same blue as the blue color in the box. But for its little size of text, so the blue color seem a little lighter than the blue color in the box.