Your Brief – Getting the Best Results

The brief is a starting point

Your contest brief is the first source of information and inspiration for Designers, so it is very important that you take your time and fill it out as completely as possible.  The brief doesn't have to be perfection set in stone - it's a starting point for Designers.  Most logos take shape during the contest from a continuous feedback loop between the client and Designers. That said, providing as much relevant information as possible will prevent misunderstandings during your contest. 

General tips:

  • If you have an idea, it's best to describe in as much detail as possible.  If you can sketch it out on a sticky note or a white board and take a picture that's even better (even if you can't draw).
  • If you aren't sure what you want, it can be very helpful to simply list some logos (with links) you like or dislike and why.  
  • Listing your competitors websites & logos can be helpful to show designers who you want to differentiate yourself from.

Reference Material:

  • Visual material is great!
  • If you 100% own the reference material, make that clear.
  • If you do not own the material, make that clear.
  • If you bought a stock image from a stock image site, you probably DO NOT own the image. You have only purchased a LIMITED license. In that case, Designers cannot use the image in your logo - it can only be used for reference. Images that are 'public domain' are not allowed to be used.

Things included in the design brief:

  • Business name, slogan (optional), what the organization does in one sentence
  • Industry, target audience, top three things to communicate through the logo
  • Logo style selection:  Wordmark, Pictorial Mark, Abstract Mark, Letterform Mark, Emblem, Character
  • Colors
  • Logo ideas, additional information, links
  • Images or Documents to upload
  • Style Sliders 
  • Where the logo will be used

If you change your mind about any requests, update Designers quickly. Please don't ask Designers to copy each other or edit your brief to include ideas you did not originate.