The strength of this logo is in its ability to communicate the core qualities of your company, namely reliability, trustworthy, safety, and security. The symbol reflects safety/security and trust, because it alludes to the shape of a shield. Blue is also a very safe and reliable color. The symbol is given trust and stability as it is balanced as well as self-contained--without distracting lines or forms that lead outside the shape. The typeface has been modified slightly from its original version to ensure high-quality font and to make it unique in the marketplace. The entire mark is progressive and modern, communicating how your company is up-to-date and innovative.