My submission for your review and consideration The key to this design is using typeface that suites the product brand as well was communicating the idea of lift and extension. Condensed Typeface is the right choice to visually imply the idea of lift. By off setting th e"up" and "Lift" we further visually bring home this point..which customer will recognized without even knowing they know what it means...the the beauty of using the right typeface for any logo design.
thank you for consider my work and please do not hesitate to ask for changes