What We Do
Online TV channel with shows covering arts, music, food, culture and architecture in Buffalo, NY.
Top Three Things to Communicate
#1 - Buffalo, NY - made in Buffalo, about Buffalo, for Buffalo. We're big fans of the city of Buffalo.
#2 - online TV - this is TV to watch now on your computer/ipod
#3 - professional, hip, smart, high-production values
Our Target Audience:
Demographic: 25-54, upper and middle income, professionals, college educated or in college.
Psychographics: fans of food, culture, arts, urban lifestyle.
Fans of Buffalo, NY - currently living here or ex-pats.
I would like a color logo, but it must also work as black and white (i.e. in bottom right corner of TV screen)
Our Ideas and Additional Information:
The silhouette of a buffalo (profile) is a very common symbol of civic pride in Buffalo, NY - so I think this would be a great choice for a major element in the design (although with perhaps some twist to make it more contemporary, or give it more energy - often times the buffalo is just a standing buffalo). I'd be open to considering designs without this element, but my instincts tell me that it should probably be a major element in the design. (Then again, it is almost over used around Buffalo). Check out logos for Buffalo Bills and google other Buffalo businesses to know what I mean.