Taking the concept of the man/character from the existing logo and morphing him into Atlas holding up the whole world with a heart. The color of the heart and the .org help show the purpose of the brand making it similar yet distinct from the for-profit version of the brand.
just realized my mistake on the name. if chosen as winner I can add the full name or replace the .org with "Events" -- serves me right for staring at your other logo for so long...