another funny thought about this one and it was not on purpose but falls in line with your audience, the sound wave almost looks like blue hair, which blue hair is slang for elderly which is your primary client, the over 65 crowd. The bold letters in this one should make it really easy to read for older eyes and will even look good against a white background as you can see from my other submissions with the same color palette.
I carried over the face and head sound wave icon from #202 but used a different font and used all upper case and made it bright red to draw attention to the name.
I used the sound waves as a portion of the head and placed the dot where the ear would be. Even though in hearing the sound waves would be coming towards the ear I wanted the waves to be a part of the head shape. I added a cool reflective gradient across the larger words and the face like it's reflecting a horizon and rotated the 'a' to make the 'e' like on the other submissions. This is a heavier bolder font than the others and it has a nice weight to it.
this one is a variation of #207 but with a larger sound wave icon, some angular lines cut through the text in various places to match the angle of the lines in the 'a' and 'e.' Because of the large empty space under the word 'Hearing' and above the bottom line on the 'S' I added the fading out red bar to help visually weight the logo at the bottom so it wouldn't be as top heavy.
just like #201 and #206 I merged the lower case 'g' and the upper case 'S' into one letter and added a gradient so that the letter visually ties to both words 'Hearing' and 'Shop.' Also like that one I rotated the 'a' to make the 'e' and like how the angle of these letters visually / subconsciously lead you up the red sound waves. I extended bottom line on the 'S' over to the left until it was flush with the edge of the 'i' and sound wave dot creating an invisible vertical line down the center of the logo. I have a version of this one on a black background which covers all 4 of your color preferences.
same as #201 but on the black background and with no red. I commented on #201 that with red sound waves, like on the white background, that this would cover all four of your colors you put in your brief as preferences. I really like the feel of the blue and green together and especially against the black. I can try the logo here on a black oval or smaller rectangle if you'd like to see it as an enclosure type logo.
I placed the 'S' on shop to where it would act as the lower case 'g' as well and by coloring it with a gradient that fades from the blue to the green it visually works and reads clearly as 'Hearing Shop.' I drew the two curved lines around the 'gS' and it completed a rough idea of an ear. From there I had added the motion or sound wave lines coming off the ear and used your red so I was able to get another of your 4 colors represented. On the Black background version I was able to cover all four. I rotated the 'a' to make the 'e' so those two would be the same element. I chose this font b/c it was bold but also had rounded elements in it to compliment the sound waves and ear shape. Covers both masculine and feminine.
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