Szabo, Zelnick & Erickson, P.C. Logo Design Contest

Szabo, Zelnick & Erickson, P.C. has selected their winning logo design.

For $400 they received 185 designs from 44 different designers from around the world.
Contest
Logo Design Brief Hide
JerryE
United States

Slogan

legal solutions don't just happen

What We Do

www.szelaw.com; 30 year old, 10 attorney law firm, located out side DC in Woodbridge, Va.; the above slogan is somehting we have used in the past but we are not wed to it at all.

Industry

Top Three Things to Communicate

#1 - modern
#2 - unique law firm
#3 - expert guidance provided

Our Target Audience:

business professionals at large companies.

Color Preferences

green, orange, grey are preferred

Our Ideas and Additional Information:

Sorry, our group is completely boring w/o any creativity. We are trying to brand our law firm, use the logo on coffee cups, newsletters, blog page, email address, etc/etc. We are in the process of having our web site redesigned....so there is no limtations on the logo design. Our target audience is smart, sophisticated professionals in the IT industry.

Themes

Modern
Refined
Luxury
Exotic

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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10th
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1 2 3 4

Discussion

Discussion

JerryE
United States
#2 is nice. I'll see what my team thinks tomorrow. Thx for your time.

Jerry
12 years ago
JerryE
United States
Thx for all everyone's efforts.....very much appreciated. We are looking for something a bit different/memorable. So far I think #1 and #2 are headed in the right direction.
12 years ago
JerryE
United States
The cleaner/contemporary/modern look is where we are headed. I also like that #7 has a short message that helps to brand us. We don't necessarily need to use those exact words (they are from our current website). However, I do think a short message can help to remind/reinforce to the client what our firm is about. We are essentially a small firm that is able/wiling to compete with the large traditional law firms.

Thx again for the effort,
Jerry
12 years ago
JerryE
United States
Thanks to everyone and all the great ideas so far. I must say that it is very difficult to rank ...as so many of the designs are super. Frankly, they just keep getting better and better. The modern/hip look is really starting to take on a very cool look. We are "all ears/eyes" if someone has a better hook/tag/slogan. In sum, because we handle so much immigration, we really believe that at the end of the day it is about the client realizing we are "up" on the most recent info that impacts their case...and that they can trust us to guide them on their immigration journey which typically ends with a green card for them and their family..

Thx,
Jerry
12 years ago
JerryE
United States
Simply some insired work....thank you very much. In terms of target audience, think Amazon, eBay and Google...they are the audience. Bottom line, we don't want to be perceived as just another law firm with the same old boring/safe look...and thus providing the same levelof service as everyone else.

We are not wed to a slogan.... if anyone has other ideas I'm all ears. Essentially, we are trying to convey that we know the immigration jouney is very, very important. How about: "In it together". It's not quite Nike's "Just do it"...but short and to the point.

Many thanks again to all the designers,
Jerry
12 years ago
cdinucci
United States
Jerry--you sent a note for me to try something different with #67. Unfortunately, that is not my design. I am sure the designer whose design it was will be happy to try the variation you want if you get them the message. thx.
12 years ago
JerryE
United States
Hi everyone,

I needed to extend the contest 2 days as I will be at the inaugural events in DC tomorrow and unable to give input/or do final rankings.

i just want to say that I am really thankful to all of you for your creativity and sharing same w/me.

Thx,
Jerry
12 years ago
abuks
Indonesia
hi carion..
sorry.. if i'm asking.. which part is too close.. mine #168 , #170 and yours # 96, i won't withdraw mine..
lets compete..... let the ch decide..
12 years ago