What We Do
Swiss Impact Office (SIO) is an investment advisory company that was recently founded in Zurich, Switzerland from Kostis Tselenis, a pioneer investment expert with more than 15 years in sustainability and impact investing.
Impact investing is the investment methodology that seeks to solve global environmental and social problems through investments that are generating a profit. Impact investing is currently booming especially in Western Europe and the United States.
The name of the company, Swiss Impact Office, abbreviation SIO, is currently under the process for trademark protection.
The company will source, analyse and execute investments, that is provide advisory services to private (families and next generation family members) and institutional investors that want to allocate capital into sustainability and impact investing.
Our Ideas and Additional Information:
The logo should be simple but refer to a "family office", as it will mainly advise families. This industry is characterized by seriousness, low profile, trustworthiness.
The sustainability and impact investing industry is very innovative on the other hand, it wants to change the world through normal financially profitable investments, help solve global environmental and social problems. And those can be investments in any industry, green real estate, sustainable food and agriculture, clean technologies, investments in the developing world etc.
Therefore it needs to be "fresh" but not too bold, not too colourful, not too complicated. It should communicate a company that is responsible and discreet enough to manage the money of other people with this methodology.
The name itself refers indirectly to three things:
SWISS leveraging on the brand name of Switzerland as a global financial centre
IMPACT refers to the industry (sustainability and impact investing) that the company is focusing on
OFFICE refers to a "family office", i.e. a company advising primarily wealthy families
We have thought of playing with the "O" of the SIO abbreviation of the Swiss Impact Office, to create a MODERN Swiss key to connect with the key phrase "Swiss Impact Office: Unlocking the Potential of Impact Investing". But it seems difficult and it becomes too complicated. Maybe you have some ideas of creating the Swiss key in a way that it stays minimal.
On the website: www.impactoffice.ch you will see the current logo. I like the idea of having the Swiss on top and the Impact Office below. It is a text logo currently. Maybe we could create a sign out of the abbreviation SIO, as i have it currently but in a more modern way.
I terms of font of the logo, i have chosen the Yu Gothic Light from all the fonts that Microsoft Office had to offer. I like that it is light an minimal.
I am attaching some ideas for the logo, the colours and fonts for food for thought.