This design is simple and versatile across all media. It uses just two pms colours and will easily translate to greyscale or black and white. (It would look great as a sandblasted glass reception area sign.) The graphic is suggestive of the power of the sun based on form rather than glossy and other effects. The text is readable at-a-glance, understated yet purposeful. It says " we mean business and we're here to stay ". Altogether a very clean and professional mark. Please let me know if you need to experiment with the design. Steve.