Erwin72 -- great design! I think this is a GREAT starting point. Would you be willing to try these revisions to see how it looks?
MOTION: Would love to see what it looks like if we try to give squid.by a little more motion--e.g. maybe his tentacles are moving/adrift, and floating above the surface?
BUBBLES: Cute touch, but let's drop them for now to keep it simple (since the facial hair and hats we ultimately add will give it a splash of color and detail later).
PLAY BUTTON: can you add a "play" button since we're talking about video? Would be a quick way to indicate what the service is.
EYEBROWS: I tried photoshopping a few hats onto him, and sometimes the eyebrows look like tufts of hair when sticking out from under hats. Can you try putting the eyebrows completely on his head (i.e. not sticking out beyond the head) to see how that changes things?
Excited to see the next round--really great start.