specialtyfood.comLogo Design Contest

Logo Design Contest
Contests / specialtyfood.com

specialtyfood.com has selected their winning logo design.

For $300 they received 114 designs from 19 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
The information hub for the specialty food industry
What We Do
Specialtyfood.com is the NASFT's (National Association for the Specialty Food Industry, Inc., a non-profit member organization) online presence to help the industry learn, networking and grow.
Industry
Media
Color Preferences
NASFT green (PMS 341) and the “Savory” color palette below:

Run Raisin: 45C, 65M, 60Y, 30K;
Jester Red: 25C, 90M, 65Y, 10K;
Ultramarine: 60C, 35M;
Sun Orange: 50M, 85Y.

Color usage should strike the right balance while maintaining a clean, professional, friendly look & feel.
Our Ideas & Additional Information
Logo must include the words: specialtyfood.com and National Association for the Specialty Food Trade (with emphasis on specialtyfood.com).
We are not looking to use food industry icons such as: spoons, forks, plates, fruits & vegetables. We are looking for a logo that has some sort of motion to it that represents "growth, an association, networking, fresh, professional."
We are in the process of revamping our site which lacks any identity: visit specialtyfood.com
Themes
Secure
Masculine
Simple
Refined

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Discussion

 
Client
#1...interesting design but please try using a more simple font such as futura. Also the main color of the words should be either black or PMS 341...the dots should be a mix of the color palatte stated in the brief. I am looking for more of a business type logo such as the one used on kraft's website (http://www.kraft.com).
15 years ago
 
Client
#4 & #3. Nice and simple, thank you. Can you play around with the color of the word "food" by making it the blue in the pallatte. Also is there away to make the swish and the boxes a little more three dimensional.
15 years ago
 
Client
As stated in the brief the specialtyfood.com logo must include National Association for the Specialty Food Trade". Please revise.
15 years ago
 
Client
Many of these are wonderful designs but I am looking for the "icon" or "mark" to visually represent in some way what we want the site to communicate: Online Resource, Business Growth, Innovation. thanks!
15 years ago
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