Hi de.sign, thanks for the submission. Your idea of the toothpaste tubes growing in size portrays the concept we're kind of going for with the whole "small to TALL" theme, but we're not too keen on the use of the toothpaste tubes themselves. Could you possibly work the image to include silhouettes of kids rather than toothpaste tubes? Also, we'd like to avoid colors such as pink, purple, and lime green. It'd be great to see future submissions work more so with stronger greens, blues, and light grey. Hopefully this helps. I've also recently included some documents on the contest brief that portrays a shadow concept we were originally thinking of working with. Any thoughts on how to work that would be appreciated. We also prefer the horizontal submission before than the diagonal submission. Thanks.
Hi Sebastian: We're hoping to see another submission similar to your entry #9. The overall grab-factor is good, but we'd like to see if the pink could be replaced with some dark silver or light grey. Perhaps make the "Small" blue, the "to" silver, the "Tall" Green. Also, we'd like to see some other options for your toothpaste tubes. Could we use child-like figures (maybe small kid with tiny teeth, middle child with some missing front teeth, older kid possibly with braces or just bigger smile) lined up in the same fashion? If we do away with the toothpaste tubes, we still don't want to necessarily lose the dental element, so maybe some small subtle dental image could get thrown in the mix (in addition to the underlining toothbrush). Could we see what an image would look like with out the red, streched out smile? Thanks.