Hi there, please find my first entry attached. I've gone for a design that is bold and vibrant. The sexy part of the brand is written in a slick looking script text with the mortgages part written in a more professional font - this gives a balance of professionalism but with balls to be different. The sexy word could carry on throughout the other brands - insurance etc. I've also taken the design away from the norm by having it at an angle rather than being straight - again emphasizing that you are different. Please let me know if you'd like to see any changes. Thanks. BMF
I love the totally different take on the brand! Could you make the "s" lowercase, and perhaps expand or augment the 'x' so that the logo really takes on even greater instant impact? Also - maybe play with some lighter colour variations? Great energy here! cheers! M