A dentsit office that treat kids ages 1-21 years old.. Most of the patients are between the ages of 6 and 14. Old "brand" was teddy bears, but dentist wants to get away from that "brand" and create a "hipper" cooler brand for kids..
Brand flavoring: Team Haring, VIP Haring, etc..
Brand new office fully high-tech..wants new cool image for kids.
Industry
Medical
Top Three Things to Communicate
#1 - Cool Kid Image
#2 - Dentistry
#3 - Fun
Our Target Audience:
Parents and kids up to age 21
Most patients ages 6-14
Upper Income Demo- very nice suburb
Wants a "cool" brand for kids that speaks quality
Dentist/ Practice Owner was just voted #1 Kids Dentist in Ohio
Color Preferences
playful bright colors
stay away form grays and drab colors
Themes
Colorful
Serious
Classic
Raw
Exotic
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Emblem
A badge that usually envelopes the logo
Character
A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
#5..like the logo, would like to see more versatile coloring of children. blonde, brunette, please include: caucasian blonde female with pink bow in her hair brunette caucasian male asian girl african american boy
THESE RULE ARE HERE TO PROTECT The Contest Holder Logo Tournament and The Designer
Every Designer who submits artwork has agreed to follow these simple rules...failure to abide will result in removal of artwork and possible banning of the designer
--------------------------- Submission rules:
* NO CLIPART (ISTOCKPHOTO, SHUTTERSTOCK, ETC.) EVEN IF YOU OWN THE RIGHTS. * NO TRACING OR VECTORIZATION OF EXISTING CLIPART OR PHOTOGRAPHY (UNLESS YOU TOOK THE PICTURE) * 350x280 pixels or (width/height ratio of 1.25:1) in JPG, PNG, or GIF format * Only one variation per upload (example: if you want to show a logo in red, blue, and yellow. You would create and upload 3 separate files) * No designer firm watermarks * Neatly centered both horizontally and vertically with spacing all around. (No ugly oversized logos that hit the edges, negative space is a designer's friend!) * No Borders - we are building a clean and consistent community portfolio. * Your work must be created in a vector program such as Adobe Illustrator, and the final files MUST be delivered in .EPS format. Photoshop is not for logos and.
Admins & Mods will remove entries without notice for not following the above submission rules. ------------------ Scott EastCoast Creative Designer/Logo Tournament Moderator
