A dentsit office that treat kids ages 1-21 years old.. Most of the patients are between the ages of 6 and 14. Old "brand" was teddy bears, but dentist wants to get away from that "brand" and create a "hipper" cooler brand for kids..
Brand flavoring: Team Haring, VIP Haring, etc..
Brand new office fully high-tech..wants new cool image for kids.
Industry
Medical
Top Three Things to Communicate
#1 - Cool Kid Image
#2 - Dentistry
#3 - Fun
Our Target Audience:
Parents and kids up to age 21
Most patients ages 6-14
Upper Income Demo- very nice suburb
Wants a "cool" brand for kids that speaks quality
Dentist/ Practice Owner was just voted #1 Kids Dentist in Ohio
Color Preferences
playful bright colors
stay away form grays and drab colors
Themes
Colorful
Serious
Classic
Raw
Exotic
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Emblem
A badge that usually envelopes the logo
Character
A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
#5..like the logo, would like to see more versatile coloring of children. blonde, brunette, please include: caucasian blonde female with pink bow in her hair brunette caucasian male asian girl african american boy
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