RE/MAX Color Palette
RE/MAX PRIMARY COLORS
Our timeless red, white and blue color palette helps consumers identify RE/MAX at a glance.
RE/MAX SECONDARY COLORS
Secondary RE/MAX colors are used in headlines, support graphics and background colors. These are not the shading colors on the RE/MAX Balloon logo, and they must never replace the primary colors in the RE/MAX logotype, balloon logo or property signs.
Secondary colors may be used to complement the primary colors. Lighter variations (to add liveliness) or darker hues (to connote a more serious tone) are available to accentuate the message of any particular communication.
RE/MAX Primary Red
CMYK – 4/100/90/3
RGB – 220/28/46 - digital use WEB – DC1C2E - digital use
RE/MAX Primary Blue CMYK – 100/75/0/8
RGB – 0/61/165 - digital use WEB – 003DA5 - digital use
CMYK – 21/96/90/12 RGB – 178/43/46 WEB – B22B2E
CMYK – 100/86/29/23 RGB – 26/54/104 WEB – 1A3668
CMYK – 89/43/0/0 RGB – 0/125/195 WEB – 007DC3
CMYK – 33/3/0/0 RGB – 164/215/244 WEB – A4D7F4
CMYK – 0/0/0/90 RGB – 64/64/65 WEB – 404041
CMYK – 0/0/0/75 RGB – 98/99/102 WEB – 626366
CMYK – 5/0/0/45 RGB – 148/156/161 WEB – 949CA1
CMYK – 0/0/0/26 RGB – 196/198/200 WEB – C4C6C8
NOTE: The color palette has been updated, and Affiliates should use the new RE/MAX primary colors. Items purchased through Approved Suppliers adhere to these new standards. There are three different files/formats for displaying RE/MAX colors. Here’s what to use where: Use CMYK for print. Use RGB for digital (online banners, social media graphics). Use WEB for websites (when programming colors using HTML).