BLUEBOX: Thanks for posting some initial designs. I like the colors, the logo to the left of the words, and the bright negative space in the P in #6. I would suggest a little less masculine, a little more delicate. I didn’t like the font or lack of neg space in P in #2. I’m going to look through some designs and give more examples of what I’m looking for – look in the discussion tomorrow.
There's something I really like about that negative space and the comparative brightness of it. Is there a way to more directly convey "insight" with that, and make the rest of it more feminine/delicate? Great first entries!