Planigo.comLogo Design Contest

#10 This is a tried and tested concept but we feel that it may be a little over-used. Also, one of our major competitors has a similar logo.

#9 We see what you are aiming for but the arrows make us think of a devil's trident. Also, not comfortable with the red.

#7 Looking for something a little more contemporary. The association of the monuments with the hotel bed is an interesting concept that could be reworked in a more modern style, something closer to your alternative proposal (#8)

#6 interesting and we like the use of colour but feel that your design is too rigid and cold.

#4 We like the font use, although there is a lisibility problem with the 'g' which isn't instantly recognisable and also cuts the slogan.
The iconography is a little colder than what we are looking for.

Nice font and integration of the baseline. We worry that the proportions of this logo would make it more difficult to apply to different formats.
If you want to rework, please consider integrating the hotel tower into the word Planigo (maybe as the 'i')

#3 Nice font and integration of the baseline. We worry that the proportions of this logo would make it more difficult to apply to different formats.
If you want to rework, please consider integrating the hotel tower into the word Planigo (maybe as the 'i')

#12 We like the font and the colour palette, as well as the use of a stylised suitcase and the separation of the site name. However, this logo feels too static.

#11 We like the colour palette and font use, as well as the sense of movement and the splitting of the product name.
Some suggestions to make this one a winner:
- the 'smiley' icon does not suit our industry or brand image. Consider replacing with a stylised suitcase that is shown to be moving
- although our main domain name is planigo.com, we also have a number of other domains (.fr, .de, etc) which we would need to represent. Could we indclude the domain name in the icon in order to be able to vary the logo by domain while still upholding the overall image?
- the bounce marks from the smiley do not seem dynamic enough - making them increase in size could be better
Please feel free to send any questions/comments. We hope that you will reveiw and repropose.

Colour palette advice to all designers: #12 is spot on!

why thank you :D...

#38 Brand name feels a little overpowered by the other elements - how can we make it bigger/more prominent? Can we make it feel more 'dynamic'? (some sort of movement?)
Following a meeting with directors, the slogan has now been cropped to 'The hotel you want' with an accent on 'hotel'

Note to all, change to brief: slogan has now been cropped to 'The hotel you want' with the accent on 'hotel'

#49 Well balanced and the .com is nicely integrated. We also like the selection of colour and font.

Possible change - the plane and city skyline are concepts that have been over-used. Maybe a new twist?

MY MISTAKE - previous comment refers to # 45, not #49:

#45 Well balanced and the .com is nicely integrated. We also like the selection of colour and font.

Possible change - the plane and city skyline are concepts that have been over-used. Maybe a new twist?

#49 nice font and integration. Can we see what it would look like without the passkey?

This post was used on a different competition to highlight some rules of the LT (previously posted by Dazzle - Moderator for LT)

" March 22nd, 2009, 11:48am
How are you doing ? hope you are doing great. As this contest is about to come to an end, and you will be chosing the best new logo for your company, i just wanted to have your attention to some important point that you might be aware of or might not. I hope i am not miss understood by pointing out this to you and that you understand.

When the contest ends and you have made your mind and desicion about the winner logo, the winner gets the 1st place, but the 2nd and 3rd place and going on forward, 4th, 5th, 6th , etc , each one or slot should be filled with a seperate designer and different concept you found second best, third best to follow etc.

This helps towards us designers ranking and also it is a way from you to show your appreciation to the hard effort and trails put from the beginning by one designer or appreciating a nice design concept put earlier by a designer that led to developing on right direction for others and you getting the best you could at the end.

It feels frasturating for other designers and pointless of giving all the top rankings for same winner designer, while those were just a small variations of the winning design and therefore the other places 2nd, 3rd, 4th, etc are not filled with different designs from a different designer.

So i hope you understood my point i was just trying to point out to you here and all the best of luck in chosing your winner logo, there are really good ones out there.

Best Regards,