I sell a line of licensed Volkswagen products: tents, coolers, bags, pens etc.
Industry
Retail
Top Three Things to Communicate
#1 - That this a Volkswagen related company.
#2 - I sell fun licensed VW personal items, not automotive parts.
#3 - Vibrant and inviting you to look more.
Our Target Audience:
Typically, 20-50
60% or more tend to be women.
North America
No specific income, occupations or education level.
These are fun and trendy, personal items that are all branded with Volkswagen. The majority are already going to be VW fans, looking to get something cool and eye catching that they cannot buy in a store.
Most of the items sold are shaped like the VW 1965 Camper "Hippie" Van. The most popular are the childrens pop-up play tents.
Color Preferences
I have a suggested color palette at this link below:
Silhouette of a VW camper van with the lettering inside the lines and little flowers flowing out behind, either from the tailpipe, wheel area or flowing out indicating movement; the little flowers should incorporate the .net, as the website is ultimately what has to be promoted. So making it important that the viewer is conveyed that message.
Themes
Playful
Simple
Colorful
Bright
Economical
Modern
Refined
Adventure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Mobile
Desktop
Print
Social
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Thank you for all the submissions, the first round of ranking has been posted. I will reach out to you with likes and change suggestions tomorrow 8/6/15.