Peoples Car (PeoplesCar.net) Logo Design Contest

Peoples Car (PeoplesCar.net) has selected their winning logo design.

For $375 they received 35 designs from 14 different designers from around the world.
Contest
Logo Design Brief
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Solostarian
United States

Slogan

Fun products for fun people.

What We Do

I sell a line of licensed Volkswagen products: tents, coolers, bags, pens etc.

Industry

Retail

Top Three Things to Communicate

#1 - That this a Volkswagen related company.
#2 - I sell fun licensed VW personal items, not automotive parts.
#3 - Vibrant and inviting you to look more.

Our Target Audience:

Typically, 20-50
60% or more tend to be women.
North America
No specific income, occupations or education level.

These are fun and trendy, personal items that are all branded with Volkswagen. The majority are already going to be VW fans, looking to get something cool and eye catching that they cannot buy in a store.

Most of the items sold are shaped like the VW 1965 Camper "Hippie" Van. The most popular are the childrens pop-up play tents.

Color Preferences

I have a suggested color palette at this link below:

http://paletton.com/palette.php?uid=33L0X0krLuEf%2BGzlUx-v0oDA9iJ#.VaPhOkx9gl0.email

Blue, Yellow and Red.

Our Ideas and Additional Information:

Silhouette of a VW camper van with the lettering inside the lines and little flowers flowing out behind, either from the tailpipe, wheel area or flowing out indicating movement; the little flowers should incorporate the .net, as the website is ultimately what has to be promoted. So making it important that the viewer is conveyed that message.

Themes

Playful
Simple
Colorful
Bright
Economical
Modern
Refined
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Mobile
Desktop
Print

Entries
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Discussion

Discussion

Solostarian
United States
Thank you for all the submissions, the first round of ranking has been posted. I will reach out to you with likes and change suggestions tomorrow 8/6/15.
7 years ago