Panoramic Wealth Advisors Logo Design Contest

Panoramic Wealth Advisors has selected their winning logo design.

For $275 they received 310 designs from 24 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
snbrand
United States

What We Do

We provide comprehensive financial planning and wealth management services via a client centric approach that is based on knowledgeable financial advice. We help clients "see around the corner" to assist them in planning for the certainty of uncertainty. This holistic approach encompasses all aspects of their financial life, providing a 360-degree view of their finances. By understanding our client's entire financial situation and their personal goals, we help clients make more empowered financial decisions which cumulatively result in greater financial achievement than they would encounter on their own. Our target audience consists of entrepreneurs, executives and pre-retirees focused on building and protecting their wealth to carry out their financial dreams.

Industry

Financial

Color Preferences

We own a franchise of Ameriprise Financial (ameriprise.com).

Our logo must be presented in conjunction with the Ameriprise logo in a co-branding fashion.

Co-branding is defined as using our logo locked-up next to the Ameriprise Financial logo, with the addition of our practice name tagline.

The co-branded logo lock-up needs to:
• Feel clean and clear in its layout
• Use approved color palette and fonts
• Include the definer line: “A private wealth advisory practice of Ameriprise Financial Services, Inc.” beneath the logos
• Include the vertical divider line that separates the two logos
• Follow required clear space
• Use font size for the team name that is less than or equal to the font size of “Ameriprise”
• Ensure overall logo design is smaller than, or equal to, the overall Ameriprise logo

A select set of colors are available to use for co-branding. Please note, Ameriprise Blue is a required element but should only be used as an accent color and not as the primary advisor logo color.
• Ameriprise Blue - CMYK: C100 M50 Y0 K53 // RGB: R0 G63 B109 // HEX: #003D6D (* Ameriprise Blue should be used as an accent color only)
• Ameriprise Dark Gray - CMYK: C0 M0 Y0 K80 // PMS: Cool Gray 11 // RGB: R77 G78 B83 // HEX: #4D4E53
• Ameriprise Light Blue - CMYK: C83 M0 Y10 K0 // PMS: 638 // RGB: R0 G159 B184 // HEX: #009FB8
• Ameriprise Medium Blue - CMYK: C100 M34 Y0 K2 // PMS: 3005 // RGB: R2 G91 B151 // HEX: #025B97

The advisor logo should be clean and clear in its design to adhere to the Ameriprise brand principles. The following items are not permitted as part of the design:
• Gradients
• Drop shadows
• Filigrees
• Photos
• Extraneous detail (such as accenting lines)
• Non-approved colors

Our Ideas and Additional Information:

We envision the logo encompassing the concept of "panoramic" given the context of our holistic planning approach which looks at all aspects - i.e. a 360-degree view - of a person's financial situation to help us empower them to make the best possible decisions to impact their financial well-being, both now and in the future.

Themes

Simple
Refined
Secure
Masculine
Gray

Style Inspiration

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