Like the start on a wave concept, and would like to see any other variations you might have in mind. Only other thought now is that the words North Coast feel a bit small in relation to the overall design, as it relates to the wieght of the icon? Look forward to seeing how you might expand on the idea.
Like the improvement to the font type and size in #24. Tagline is too small at the bottom. Let's leave that off for now and see if we can refine the rest of it. The wave feels a bit strong for me in the overall layout. Any thoughts on refining it to make it a bit more streamlined would be good - whether it is used on top or in front of the design as in #2 & #3.