I am a litigation and bankruptcy attorney who helps people and small businesses in Northern Virginia solve their legal problems.
Industry
Legal
Top Three Things to Communicate
#1 - Trusted advisor, counselor, legal expert
#2 - Personal, individualized service tailored to each client's needs
#3 - Professionalism and responsibility
Our Target Audience:
Prime target audience includes: blue-collar and government workers in need of a personal attorney who charges reasonable fees; individuals and small businesses exploring bankruptcy protection; property owners and landlords; and mid-level professionals (income $50 - 100K/yr) who expect professional results with personal service. Target audience also includes other attorneys who will be a source of referral business.
Color Preferences
Comfortable seeing: green, blue, gold, grey, maroon/plum
But open to all creative ideas
If possible, logo should be able to be used in color (e.g. on website, business card) and black & white (e.g. on letterhead, copies) formats
Our Ideas and Additional Information:
Avoid "too corporate" / "big law firm" look but also don't want to appear "folksy." I practice law in Northern Virginia which is a suburb of Washington D.C., a large, very formal (i.e. professional) legal market.
If possible, logo should be able to be used in color (e.g. on website, business card) and black & white (e.g. on letterhead, copies) formats
Themes
Economical
Serious
Secure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Clothing
Diamond Contest
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~~ Rank designs daily -- this will encourage more participation. ~~ Ranking designs daily will also keep your contest from getting cluttered. ~~ The more feedback you provide, the better results you are going to see. ~~ Designers are not offended by "Not Interested" ~~ Over-use of "Not Interested" discourages participation. ~~ Ranking is a non-monetary means of showing appreciation for designers hard work. ~~ Designers earn points for ranked designs. We like to earn points.
1st place - 50 points 2nd place - 20 points 3rd place - 10 points 4-6th place - 5 points 7-10 place - 3 points 10th on - 1 point