Easily adaptable name and title areas. Simple vibrant colors that suggest freshness and supports shelf appeal. Colors are easily adjustable or can be changed to suit various brand varieties. I have many many years in packaging and product design. Please look at my samples. Hope you like.... Thanks, and feedback is most welcome! Bill (Winger)
I really don't think your product should be about the train. I think the Train is a wonderful support icon for your companies history, corporate icon or mark, etc. A food/beverage product should be about freshness (Among other things :-) and convey a sense of nature if you can. The Mountains say nature and goodness,( thanks to other beverage companies that have spent millions developing the consumer connection).
Why not take advantage of that connection thats already established for you. The Mountains say freshness, the Train doesn't say anything. Thats my thinking why I placed the train smaller above the company and product name. I still wanted the historical "support" the label needed but not steal the attention from the wholesome freshness that comes from the Mountains, etc.
Wanted you to know I give this stuff some thought before I start design anything.