mnhome.org Logo Design Contest

mnhome.org has selected their winning logo design.

For $250 they received 182 designs from 32 different designers from around the world.
Contest
Logo Design Brief
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bgoheen
United States

Slogan

Stillwater Real Estate

What We Do

residential real estate in Stillwater Minnesota

Industry

Real Estate

Top Three Things to Communicate

#1 - service
#2 - friendliness
#3 - young

Our Target Audience:

We are looking to appeal to the tech-savvy homeowner, age 21-45, and somewhat masculine but more-so feminine (as women tend to have more influence when making large buying decisions)

Color Preferences

Designer's discretion - the logo will be used both on our website with a dark background, and on business cards with an off-white color. So if the lettering is separate than something that can be used in inverse.

Our Ideas and Additional Information:

Stillwater is best known for it's historic lift bridge: http://www.flickr.com/photos/jeremy-j/2555291713/sizes/o/ and I like the way DiscoverStillwater.com has used this in their logo. Also, I think using a house in the logo has been overdone by every Realtor. So I'd prefer not to have one in mine.

Themes

Feminine
Colorful
Bright
Refined
Elegant

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st
2nd

Withdrawn

3rd

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4th

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5th
6th
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1 2 3 4

Discussion

Discussion

bgoheen
United States
#3 and #4 are kind of on the right track, but none of the logos submitted so far are very feminine. I'm not completely opposed to having a house in the logo, but it would need to be something different like the logo here: http://www.phoenixmarkettrends.com
12 years ago
bgoheen
United States
I'm thinking something more like #3 and #4 but with a round emblem type logo (kind of like the Starbucks logo). Probably with Stillwater Real Estate on the top so it's more visible, then mnhome.org at the bottom of the circle. If possible, maybe try to incorporate colors from my website in the logo as well. Feel free to ask any questions if you need clarification.
12 years ago
bgoheen
United States
I like the overall design of #20, although the font isn't working for me...
12 years ago
DiCiDi
Indonesia
Thankyou bgoheen, still test the water, working on another attempt.
12 years ago
bgoheen
United States
#36 - I can tell you've put a lot of work into the logo, but at this point it looks too much like a poker chip.

#33 - I like your design but the colors will look bad with my website. Also, please remove some of the houses and try to use the bridge referenced in the brief.

#34 - The purple dots on the side could be much smaller, or even a different shape. Still not thrilled with the font (and all caps) but the colors and overall design are the best so far
12 years ago
2BPencil
Canada
Hello Designer..the reference image supplied by the CH is exactly that reference ONLY..it is not to be copied or traced

Thank you for your cooperation

Scott
EastCoast Creative
Designer/Logo Tournament Moderator
12 years ago
2BPencil
Canada
Congrats Dazzie !!!!!!!!!!!!
12 years ago