LOTTERYEU.eu Logo Design Contest

LOTTERYEU.eu has selected their winning logo design.

For $300 they received 163 designs from 24 different designers from around the world.
Contest
Logo Design Brief
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zgflyer
United States

Slogan

BETTING FOR A BETTER WORLD

What We Do

SELL COMBINED EUROPEAN UNION (EU) LOTTERY TICKETS THROUGH OUT EUROPE, ASIA AND THE WORLD.

Industry

Internet

Top Three Things to Communicate

#1 - Discriptive of the product = Lottery
#2 - Brand recognition = describes the product and industry
#3 - SIMPLICITY = easy to recognize / discriptive of what we are selling

Our Target Audience:

GLOBAL / EUROPE / ASIA

Color Preferences

European colors and Asian colors

Themes

Colorful
Bright
Luxury
Refined
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television

Entries
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1 2 3 4

Discussion

Discussion

zgflyer
United States
#1 & #2

I would prefer to see uppercase letters for the word lottery and separate the EU from the word lottery. The idea is to tell people what the product is (lottery) and where it is from (eu) and where to go to play it (.eu) What-where-how.

Thanks .. this is an intersting start.
13 years ago
zgflyer
United States
Folks, #1 -#11 I'm looking for fun, exciting, lively, animated eye catching logos. Something that will stand apart creatively from the standard font type lottery logos. I'd like to bring some tie to the European Union (EU) as this is intended to reach and target the EU. Designs that relate. The lottery fonts can be expressive, unique and animated with a tie to the European Union countries. Think about a LotteryAsia or a LotteryEU .. concept. Hope this helps.
13 years ago
zgflyer
United States
#13 Looking better, but not there yet. The background color seems to conflict and I'd like to see a bit more sophistication and clean lines. Thanks.
13 years ago
zgflyer
United States
#14 ... I'm still looking for some sophistication in the designs in this logo contest. We haven't achieved this yet. This is moving in a more lively direction, but still looks like a cartoon rather than a billion dollar industry. Hope we can get a middle ground with the contest.

I would like to see more designers submit their thoughts.
13 years ago
zgflyer
United States
#15 an #16

Pretty basic. We need to convey that this is a lottery and it's from Europe which can be played through the Internet .eu. Somehow, we are not getting much creativity so far.
13 years ago
Thats because you haven't specified what you want to see in the logo and have just dismissed anything thats been put forward.....
13 years ago
zgflyer
United States
Duminda : #30 Try to put a larger map of European Continent in a lighter gray (color up to you) scale centered behind the LOTTERYEU. I think that people could better recognize the European continent image. Maybe a shadow relief of the lettering on top of the continent image. Please consider using the same layout for the wording (LOTTERYEU.eu) as you did in #28.when working with #30 - with the different colors for LOTTERY AND EU. Possibly, make the word "LOTTERY" in a larger font or in a bold font so there is a difference in the EU and a distinct seperation between the word "LOTTERY" and the "EU". Perhaps a decending font size for all three. LOTTERY - EU -.eu? Please play with this as we are getting closer to the deadline.

EVERYONE .... We need to be able to recognize the word "LOTTERY" as a visual first impression. Even thought it is joined as LOTTERYEU ...I'm afraid that when the two meanings being LOTTERY and EU LOTTERYEU are not somehow distinctive larger and smaller different colors or acents etc etc many people will not recognize the spelling or meaning of LOTTERYEU?? We need to make the two works "LOTTERY" and EU stand out visually (even if they are connected). This was deminstrated very well in logo #28

#35 and #31 again please try to offset the colors or size or boldness between LOTTERY and EU. I like the Euro symbol incorporated into the EU. Please play with these elements.
13 years ago
zgflyer
United States
Dear Duminda, #37 Let's change the "Y" in LOTTERY" and use the same font for the entire word. #41 Lets try changing the color of the word "LOTTERY" to a red color and then the "EU" to the same gold as the currency symbol. Gold and red are the colors of wealth in Asian cultures. We might want to play with colors and shadows (depth) as well as considering how these designs will look with a black background.

Dear ysonmez: I like the symbolism. Perhaps we might try putting a globe (with Europe facing out) behind the currency symbol (This could also become a rotating flash element in the future) We should also make the LOTTERYEU.eu lettering a bit larger for more dramatic effect. Shadowing?? Yes/No - Not sure?

FOLKS ... THESE LOGOS ARE ALL GREAT ... It's going to be hard to make a choice ... can we have 3 or 4 first places???
13 years ago
zgflyer
United States
#70 Can you remove the little stripes and make the Euro Symbol solid color (same gold color) (take the little stripes out or the symbol) Similar to #76. We will need a very small TM (trademark) symbol (light gray or something very small and subtle)

#65 Please make the .eu (dot eu) at the end the same blue color as the word "LOTTERY"

#68 Please change the color for the (dot) .eu to the same red as the word "LOTTERY" red-gold-red as LOTTERY (red) EU (gold) .eu (red)

#63 The word LOTTERY should be one color. Please change the "Y" to the same color as the letters in LOTTERY

#41 Change the EU next to LOTTERY to the same gold color as the Euro Symbol

#38 Make the word LOTTERY bold or thicker(everything else is OK)

13 years ago
zgflyer
United States
#97 Can you put a gold Euro sign above the two heads with the stars.
#95 Can yo put a gold Euro sign above the two heads between the arms.
#76 Can you make the words LOTTERY (red) EU (gold) and .eu (red)
#67 Can you make the little .eu red to match the LOTTERY in red
#68 Please make the Euro sign a solid gold color (same color but NO stripes in the Euro sign)
13 years ago
zgflyer
United States
#97 I would like to see a Euro curency symbol (same symbol as used in #117 and #120 placed between the arms and between the stars. Stars and arms reaching for the Euro symbol.

# 121 Can you make the European countries a bit larger and place just the lower part of map as a background behind the word LOTTERY. Similar to your # 81. You may need to adjust the shadowing on the word LOTTERY to make the word LOTTERY stand out.against the new background. The Euro currency symbol size is fine. I'm just trying to bring all these elements together with a bigger European outline. The colors are great.

#81 Can you use the same Euro currency symbol as you did in #121 and remove the blue. Maybe place it with part of it in the background behind the words with it just touching the lettering. Pllease play with this .. I like the design.

#113 Can you use the same globe colors (which are brighter colors) that you used in #70 and apply them to #113.
13 years ago
zgflyer
United States
#110 Can you put the Euro currency symbol in the stars. Also try the EU colors in the wording. LOTTERY EU .eu
13 years ago
zgflyer
United States
#106 Can you change the colors of the background stars. Maybe a gold with a blue edge or shadow?? Anything but the green.
13 years ago
zgflyer
United States
#110 Can you put a Euro currency symbol in the stars between the arms using this same overall layout. Also please make the wording a little bigger or LOTTERY and EU
13 years ago
zgflyer
United States
#110 Please put a Euro currency symbol in the stars the same as you did in #139. Try a gold and also a blue symbol. Thanks
13 years ago
heru
Indonesia
#138 = #140 ? who's the original?
13 years ago