Lone Star Citrus GrowersLogo Design Contest

My submission clean, fresh update to the existing logo, Gone is the traditional orange half slice. the type face chosen is a complement top the existing logo but with a sharper more defined look and feel.

the reason for the number of variations is to protect my work, LT is very strict concerning people who wait to see what designs are ranked in the top 3 spot. then the copies start showing up.

Thanks for the concepts, Scott. I would like to see a couple revisions keeping in mind the following goals please:
-Lone Star should read as two words please.
-I don't care for black used on the fonts. I think it's too harsh. We want the logo to feel clean, crisp, modern, light.
- I would like to see a concept that is more closely inspired by Lone Star Citrus Growers existing logo with an updated art approach that includes a half slice and juice droplet please.

FYI - Entry #23 and #24 have a great balance of looking clean and modern with a bit of Texas flair. They are good examples of combining the objectives that this is a citrus company from Texas.

Could I see a revision of #8. I like the chunky letters. Is there a font that looks a little bit more texan that is still chunky without looking too rustic. I like the tall, yet chunky letterforms. Would like to see "citrus growers" in the same green as leaf please.

Many thanks for your efforts.

#33

a fresh, clean simple yet BOLD design...this would be considered a logo make over not a re-brand. Many companies opt to makeover than to re-brand unless there is specific reason to do so.

I was having a problem dealing with the blue, red and orange, each of these colors are what I call dark and all 3 used as main colors actually are visually fighting for dominance.

Blue was the old color out so why not keep it but in more subdued and incorporate into the secondary line

I feel this keeps your original design without sacrificing identity.

I'll hold up for now, until your next round of feedback. We can mix and match components from any submission.

I've been using the secondary palette

Thanks for your insights. Edits please:

#33: Too many droplets inside the citrus. Please simplify. Please change shape of star to white.

#38: Change the word Lone to orange. Everything else stays the same on this concept.

#31: Change word Lone to orange color. Change citrus growers and lines to red please.

#30: Change word Lone to orange color. Change citrus growers and lines to red please.

I agree with you that it makes sense to use the blue sparingly and focus on the citrusy colors.

Please reference page 2 of logo specs doc provided. Client is famous for their juicy ruby red grapefruit with red interior and orange outer peel. Would really like to see a concept that showcases the half fruit as it would normally sit on a surface (i.e. not a straight on, perfect circle perspective, but rather how the fruit would sit on a plate so you see the rounded interior plus a good part of the peel.)

I am really enjoying your concepts.

This is perfect, I'll have revisions later today.

#33 revised with #43

#44 #45 is ref to page 2

the next 3 revisions shortly please wait to comment after I have all the requests done and uploaded.

#38 updater with #46

#31 update with #47

#30 update with #48

all done, next round hahaha

Updates added with revised fruit and layouts.

About the designs with the drop. The concept is taking one of the cells and turning into the drop rather than a drop separate from the fruit embodies "Fresh Squeezed, Dripping with Goodness"

#79 something differnt

eagerly waiting next round of edits

this is nerve racking being ranked # 1 in this project since day one tense. I normally never enter early

I noticed that a few submissions are eerily looking familiar please keep that in mind when making a final decision.

#95

I was not 100% happy with the drop in the previous submissions. I will not re-upload all previous works with this revision, it's just too many submissions to shuffle through. All revisions from this point will be using this version that is if you prefer it as well.

thank you for considering my work, if there is anything else that needs changing let me know

I've reversed the fruit so it's facing forward, top the future not back to the past

Would you like to add any gradients to your citrus icon? I believe my previous comments mentioned that the other decision makers were attracted to the extra depth achieved with the gradients in the citrus icon.

II prefer not to use gradients but have a much better solutions I'll do up one design with gradients and one with my version

give me 15

#124 solids

#125 gradients

we can apply any effect to any previous layout

Thanks for sending. #124 and #125 look the same to me - both with gradients?

#124 is solid colours to represent depth

#125 is using gradients to achieve the same look but it looses it's appeal. and has an old school look thing late 90's where all these bubble candy effects were at the hay-day...to day solids are current and always will be they never get old or tired looking.

OK - now i see the difference. thanks

#125 is the clear favorite with all the gradients/effects on citrus as presently applied. Just a few final revisions please.

We want all the sections of the citrus to be included please (no white blank space that looks like a section is missing).

Alter the flow and placement of the juice drop so it separates the words Lone Star. We want these to appear as two separate words, not close together. Move the words further apart to make room for the big mouthwatering droplet please. With the addition of the missing section, it's OK to alter the starting point of the droplet if needed.

Once the above edits have been made, we would like to see a second concept that includes all of the above edits with the only difference being the fonts. Lettering placement would stay the same, but the font would change to a serif font. Serif font desired is presently shown on concept #120 (the concept presently in the #2 position).

Many thanks for your help :)

#125 the wrop is the section as mention in my previous updates. the idea is the segment is coming out

but I'll do up a revision with the segment and drop and re-arrange the text as well

#126 #127 #128

I've removed the additional highlight off the top of the fruit cells it was looking awful, the gradients are intact.

plus 2 different serif font chocies

#129 #130 minor highlight update

On the newest concepts, the citrus artwork feels crowded atop the lettering. We really liked the positioning of the citrus in #125 with the grey shadow near the baseline it was sitting on.

The words Lone and Star may need to be moved even further apart please. We want the bottom edge of the droplet to sit on the same baseline as the words please.

We like the coloring/shading/effects on citrus artwork of #125. Please don't change those effects. Thanks.

okay I am getting back logged here what design do you want me to concentrate on

I've deleted everything I've upload in the past wee bit and lets start with these 3 updates

#134 #135 #136

font updates and citrus updates

#134, #135 and #136 are all much closer to what we had in mind. Thank you.

Please make one more concept of these three finalists for consideration that shows the super long droplet as previously requested where bottom edge of drop sits on same baseline as Lone Star lettering. Top/starting point of drop stays the same as presently shown please.

aaah got it

#40 minor update to the orange gradient

Scott: I'm noticing that you've changed the perspective/sizing on the citrus in the newest concepts.

We really loved everything about the sizing and positioning of the citrus shown in #125. It looked so commanding and powerful at that size and position. Just asking for that one white section to get filled in and the fonts to get updated with elongated droplet.

Could you please provide a concept that reflects this. Thanks :)

I had to re due the citrus because you the cell added back in, plus the orientation has to with change because of the drop reposition other wise it look off.

All these edits I am doing everything has cause-and-effect changing a single letter position changes everything else, moving the drop change the way it appears to come of the fruit so the orientation had to be adjust to make the drop more fluid coming off the rim..

does this makes sense?

I'll redo again 3125 drop between 2 words

#125

Do you need me to mockup something in photoshop for you to see? #125 citrus should be easy to maintain same perspective and add in that missing section and elongate droplet. I can see it very clearly in my mind.

#141 #142 #143 the citrus is 98% the same the original

as you can see position of the citrus in relation tot he over side drop. #141 is the best choice

in order from me to have the drop overlap the citrus the drop has to be increased in size and it will be way to big for the designs and the words will be 2 far space...of course with different fonts it's the same it's matter of finding the right visual balance.

#144 is a re-work of #125

#144 is very close to final. Please update fonts to those used on #139, but keep the tracking and characteristcs similar with #144. I know the serif font is more delicate, but you can manipulate font sizes so the letters are same heights and spacing as serif font was. Perhaps since the serif font is more delicate, the droplet should interact behind the s rather than in front of it.

I would also like to see an alternate concept with the droplet elongated. Not enlarged but elongated. Same starting point as #144 but bottom of droplet sits on same baseline as lone star. This fruit is famous for its juiciness, so ok to exaggerate that please. Thanks

#45 I'm not liking this one

#147 the elongated drop even worse

Ok, I see your point about the elongated droplet.

Minor edit. . .we are SO CLOSE!!

Use citrus and droplet from #144

Use lettering/fonts from #136. Add slight blue stroke to Lone Star so font lettering appears just a bit bolder.

Position droplet so the S is completely showing in the front, with droplet overlapping behind it. I want the same font interactions as shown in #144, but with the fonts from #136, with the droplet overlapping behind the S since the serif font is thinner please. OK if you need to sleep on this. Maybe a fresh set of eyes in the morning would help :)

the font used in #136 there is no lower case it's all title case letters which the lower case is actually smaller.

I'll need to find another font

but I will do this in the morning, it's late my time and heading offline

I will try to clarify my comments here as we are not understanding one another. I do NOT want a different font. I want the all caps font presently shown in #136. The "L" is larger than the "ONE" and the "S" is larger than the "TAR", but all the letters are capitals.

You add a blue stroke to all the letters (i'm assuming you are using illustrator or corel draw) to beef up the font so it appears bolder/thicker. So the typography looks very similar to #144, but the serif font becomes beefier, all caps font from #136.

Oh how I wish I could take five minutes to mockup in photoshop for you. It would save so much of this back and forth :)

#148 #149 updates

perfect, thank you!!! I will show to the others and be in touch :)

#149, #148, #136 look wonderful. Any way you could match the fonts though on these three concepts to be the exact same fonts used on #120? The rest of the team was hoping for the fonts from #120. Please let me know. Thanks.

lets work on one layout

#150 #150 font options