#5 Absolutely enjoy your use of a smoothie in place of the O's. In all of the envisioning I've done with this logo I've never thought of something even close...wonderfully creative!!! Also, the smoothie creates the subliminal words 'lo cal' out of Local which is interesting. Unfortunately, the word 'Rots' also comes out because of the smoothie and now I can't unsee it :-/ The straw draws eye direction toward the back of the business name so lets try changing its direction to see if that improves flow. Maybe if we shorten the smoothie and place coffee beans in the O's we could convey both coffee and smoothies.