LawBooks.comLogo Design Contest

Logo Design Contest
Contests / LawBooks.com

LawBooks.com has selected their winning logo design.

For $300 they received 124 designs from 36 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We are an online retailer of legal books and products to attorneys, law students, pre-law students, paralegals and the general public.
Industry
Retail
Color Preferences
We have no real preference regarding colors, but because we sell law books, a traditionally conservative sector, we would avoid extreme colors (yellow, magenta, etc.).
Themes
Masculine

Entries

Order by
Ranking
Entry Number
1st

Withdrawn

3rd
9th
10th

Withdrawn

New

Withdrawn

New

Withdrawn

Withdrawn

New
New
New

Withdrawn

Withdrawn

New

Withdrawn

Withdrawn

Withdrawn

Withdrawn

New
New
Prefers others.
Prefers others.
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Prefers others.
Prefers others.
Prefers others.
Prefers others.
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Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

Withdrawn

Prefers others.

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Prefers others.

Withdrawn

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Discussion

 
Client
Good first batch. Although we've ranked some logos with scales/gavels highly, we're only interested in logos containing these items if they are used in a unique and original manner. Otherwise, the two symbols, while technically accurate for the area, are a little cliched.

We should have mentioned that we do have an existing site at www.LawBooks.com, but we have plans to completely redesign the site. Ideally, we will redesign based on the successfull logo we choose. But you really SHOULD NOT use the existing site as any indication of where we want to go with the new logo. That's why we didn't mention the existing site in the original description, we wanted to keep the ideas as untethered to that existing design as possible.

Like much of what we've seen so far, looking forward to more. We'll start commenting on specific designs soon. Thank you.
15 years ago
 
Logo Designer
any constructive feedback CH? it would be very helpful and beneficial to you
15 years ago
 
Client
Thanks for the designs so far. Many of them are quite good. I will try to add feedback directly on the entries themselves, but here are some general feedback notes:

-Don't bother submitting anything using crude clipart. We run screaming from anything that looks like it's come from a "50,000 ClipArt Images for only $9.99!" CD-Rom purchased at BestBuy. These are identifiable from 2 miles away and are dealt with accordingly. If you are going to use clipart, make sure it's quality clipart. If you don't know the difference, it's best to keep moving.

-I think our first comment looking down on the use of Scales/Gavel art in the logo was prejudiced by the fact that initial uses of these elements were in the bad clipart for. So, as noted in the entries ranked highly, it is okay to use the elements of scales/gavels, etc, if they are used well, particularly if incorporated in a unique fashion.

-COLOR: I find myself edging away from entries that are relying on a blue color palette, particularly those entries that have a more "serious" connotation. I think the blue palette connotes "seriousness" by itself, and when paired with another equally "serious" design, overdoes the "serious" factor. When things get that "serious", I think the message being sent to the visitor is one of exclusivity rather than accessibility. So, probably go light on or avoid blue-themed entries. So far, the red and brown palette entries are attractive to us, so earth-tones may be the way to go.

-FONT: Off of the entries we have, we're currently more attracted to those utilizing serif fonts than sans serif fonts, but, again, that's just based on entries received so far. We would not rule out an excellent design that has a sans serif font.

Keep up the great work! We'll comment more soon.
15 years ago
 
Client
Very nice work continues. I hope the rankings and re-rankings are giving a better indication of the styles we like, as it is sometimes difficult to put into words some of the more nuanced details we are attracted to.

On a final note, many have probably looked to our current LawBooks.com web site, which we plan to redesign, a redesign that will probably center around the color palette and overall look of the logo we choose. You might notice the current LawBooks.com site has a tagline "Law Books for Everyone!". We may or may not keep that tagline in the new redesigned site. However, it is an "accurate" tagline, so feel free to consider it for inspiration on any future contributions.
15 years ago
 
Logo Designer
did NOT see that coming!! haha! good job ufotofu!
15 years ago
 
Logo Designer
T_T still didnt win

congratz ufotofu
15 years ago
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