Law Office of Michele L. Ross, LLC Logo Design Contest

Law Office of Michele L. Ross, LLC has selected their winning logo design.

For $300 they received 227 designs from 29 different designers from around the world.
Contest
Logo Design Brief
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Michele
United States

Slogan

None at this time

What We Do

Legal practice focusing on commercial litigation matters, employment law matters, commercial and residential real estate and mediation services.

Industry

Top Three Things to Communicate

#1 - Sophistication and understanding of legal issues
#2 - Confidence , trust and professionalism
#3 - Modern approach

Our Target Audience:

The logo will be used on letterhead and on my website (yet to be constructed). I am targetting a sophisticated clientele: small to medium sized businesses engaged in commercial transactions and litigation; businesses who seek to protect the interests of their proprietary information and employee tenure by way of employment agreements; and owners of commercial and residential properties who need real estate assistance. I am also a court appointed mediator and am looking to incorporate private mediation into my practice. Thus, I'd be targeting corporations and even individuals with contractual and business disputes.
I am also interesed in providing cost effective legal solutions to my clients

Color Preferences

Looking for clean and modern colors:
Grey, White/Off White/Cream, Taupe, Navy, Blue, Black.
Absolutely no Yellow, Green, Purple, Orange.
Not totally averse to some Red/Burgandy if it's done sparingly as an accent.

Our Ideas and Additional Information:

I want something that is clean, modern and sophisticated but still remains fairly conservative because it is a law practice. I am looking for something that is "sharp" ,"interesting" and "fresh" not boring and tired. For guidance I would envision something that you would expect from a large national/international large firm - style, saavy, sophistication and professionalism!!

Themes

Serious
Refined
Gray
Necessity
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

Michele
United States
Don't like the "Protection you can trust" line in design #1. This slogan is not applicable to my practice. In addition, there is nothing in the logo that tells the consumer that Michele L. Ross, LLC is a law office. I do like the fact that the logo is modern/contemporary and fresh.
12 years ago
Michele
United States
Of the three in this series, I like design number #2 the best! I like the reflection element and the LLC on the side - that is clever. The design is also interesting.
12 years ago
Michele
United States
I like design # 5, but am confused as to whether the logo is supposed to be the scales of justice or the letter "M" or both. I'd be interested in seeing another version of this design with a bit less ambiguity.
12 years ago
Michele
United States
I am interesed in seeing designs in the taupe, white, grey and black family. Also curious to see how red/burgandy could be incorporated in a very limited way.
While I like designs # 6 and # 14, I'd like to try to avoid a surplus of designs using the block of initials. I don't think the use of initials is particularly exciting.
12 years ago
Michele
United States
I like the taupe color used in designs 18, 19 and 20, but I think other colors are needed along with it to punch things up a bit; The taupe on its own is too flat. Designs # 16-21 although pretty and artistic, are not appropriate for a law firm as they are too whimsical and slightly too feminine. Design # 15 is very cool. I like how the scales of justice were incorporated into the name in a modern way that's not dated or tired looking.
12 years ago
Michele
United States
Here is some more feedback on the designs I am most interested in:
Design # 2 - I love the shadow under my company name, and I love the placement of the LLC. I’d like to see a few different design elements that can work with this format.
Design # 6 - This is a great direction as well, but I’d love to see a tighter font, and possibly a darker blue or a different color used. I like the playful font in MLR, but I think that it’s overpowering the business name. Maybe a size or font change could help to overcome this.
Design # 14 - I like the blocks and the use of shadowing under them. I also love how the LLC was integrated, my concern is that “Michele L. Ross” is the focus, and the rest of the business name and the logo are too separate, causing them to be less important.
Design # 5 - I like that you’re trying to use one of the initials to create a logo element. I’m just not sure that this is the ONE. I’d love to see you play with the combination of MLR.
Design # 15 - I'm interested in seeing this in a few different color combinations. Also, I'd like to see some variation on the size of the scales of justice. I'm curious to see if something smaller in size would work better.
12 years ago
Michele
United States
I like the reflective element of Design #24, as well as the bubble and the scale of justice. However, I'd like to see a variation of this design where the bubble/scale is more integrated into the overall design and less standing on its own.
I like Design #25. The layout flows nicely and the pillar representing justice is drawn in such a way that I find interesting, fresh and modern. I would be curious to see other variations of this design (playing with color, font, etc.)
Individually, I like all of the elements of Design #22, but I do not like the layout of the overall design. I do not think the flow works with the scale of each element. I would be interested in seeing this reworked in a way that blends the elements more.
I like the layout of Design #23, but I do not like the symbol. I'm not quite sure what it is intended to mean and I am not crazy about the colors . I am looking for something that has interest, but also something that is relatable in some way.
I am not averse to the use of my initials, however Design #26 is way too obvious and not at all integrated. I'm interested in seeing the initials merged into a single design element that is neither too obvious nor too abstact. I'm looking for them to be the single design element, not an entirely separate piece of the design.
12 years ago
Michele
United States
I would like to see designs 7-12 reworked. I am not crazy about the font; it's pretty generic. Looking for something a bit more sophisticated without being too artsy. Also, I would prefer to see the use of the initials incorporated into the overall design without being obvious. Think integration. Finally, I would prefer to see colors listed in my profile.
12 years ago
Michele
United States
I forgot to mention this at the beginning of these posts, but I appreciate the entries and the effort! Everyone is very creative! It's just a question of finding the right look for me.
12 years ago
squarerfish
United States
Hi Michele, I certainly do not want to tell you how to run your contest; However, if you see it as appropriate, at the end of your contest would you mind ranking the entries - even if they didn't make it into your top 12?

You can even keep them as not interested until your contest ends to keep the clutter down. - And then when the contest is over, you can "re-rank" them.
It's just a nice way to say thank you to the designers for their hard work (designers get points torwards rankings)

Again, only if you feel it is appropriate :)
Thanks again, and good luck with the contest!
12 years ago