Lanin Law P.C. Logo Design Contest

Lanin Law P.C. has selected their winning logo design.

For $300 they received 138 designs from 29 different designers from around the world.
Contest
Logo Design Brief
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scottlanin
United States

Slogan

slogan tagline optional and can vary: Experienced NY attorney. Bankruptcy, foreclosure, collection, litigation. Protecting your rights. Foreclosure solutions, debt relief, collection, real estate & business litigation.

What We Do

Midtown Manhattan law firm handling foreclosure/modifications bankruptcy, debt collection & commercial litigation for companies and individuals.

Industry

Top Three Things to Communicate

#1 - Experienced
#2 - Trustworthy
#3 - Reliable

Our Target Audience:

primary geographic region is lower 9 NYS counties: New York City (5 boros), Long Island (Nassau and Suffolk Counties), Westchester and Rockland Counties - Manhattan skyline might be option; audience is looking for attorney to solve mortgage or debt problem, or to handle court case involving bankruptcy, foreclosure, collection, real estate, contract or business disputes - they want affordable but experienced and trustworthy lawyer

Color Preferences

my color scheme can be seen at www.laninlaw.com - I prefer darker blue, grey or black text (or some combination) on white background

Our Ideas and Additional Information:

please do not use scales of justice - looks too cheesy and played and my firm name already has the word Law in it so we are clearly identified as a law firm . . .
I am open (undecided) about how complex or simple it should be . . .

on a more complex note, which may or may not work, my law firm is a solo practice and my name is Scott Lawrence Lanin (Attorney) - since my middle name is literally "Law", I am wondering if there is any clever way to highlight the "Law" in my middle name and/or use it in connection with the firm name (Lanin Law P.C.) - I don't know if this will make the logo too confusing or muddled - if so, it is not necessary to use my personal name in the logo . . . I do not want to use my personal name unless the "Law" is tied into the theme - if not, I'd prefer to just go simpler with the firm name which is the critical component . . .

Manhattan skyline as adjacent image or watermark might work but is purely optional - I'd have to see . . .

court related images might work but I'm not really into clip art of gavels . . .

I would suggest making the P.C. in the firm name smaller font but again I am open to ideas . . .

I don't want to have double LLs together but might consider a single large L if it has the right style

Themes

Necessity
Serious
Refined
Commonplace
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

scottlanin
United States
regarding proposals #6-11

thank you for the proposals but they are not what I requested in the contest brief

I said that I do not want the scales of justice

and that I do not want to use my personal name as the tag line unless there is some way to emphasize the "Law" in "Lawrence" and tie it in with the firm name of "Lanin Law P.C."; if that cannot be done, I'd prefer to just go with the firm name of Lanin Law P.C. only or the firm name of Lanin Law P.C. with a tag line

I would consider a city image or watermark but do not care for these images

13 years ago
scottlanin
United States
#14 #15 #16

thank you for the entries
these are clever but don't meet my criteria for a few reasons-

the logo must have a white background to coordinate with my website (www.laninlaw.com)

I like the font you used - which appears to be garamond, but the logo is something that I could do myself and I am hoping for something involving more graphic design

the use of my personal name and tag line are nice but the primary thing is to brand the law firm, which is called Lanin Law P.C., the use of my personal name with emphasis on my middle name is secondary and optional

as far as the tag line, if a design does successfully promote the firm first (Lanin Law P.C.) while also incorporating my name (Scott Lawrence Lanin), I'd consider a tag "Law is my middle name"

another perhaps different direction to go in is to brand me as a New York attorney either with a tag line, or with a skyline image - many clients pick a lawyer by location
13 years ago
scottlanin
United States
thanks for the entries!

#21 skyline might work but logo must be for firm name primarily (Lanin Law P.C.), this also meets criteria of white background to coordinate with website (www.laninlaw.com)

#12 makes me think of the tag "Law is our middle name" since Law is in the middle of the firm name and my personal name too

#13 is good for a law firm that handles my type of work, I'd like to see variations of that with and without tag lines


#18 is interesting but firm name must be main thing, also tag line puts too much emphasis on business litigation which is one of several practice areas -

if a tag mentions one area of law it will need to mention a few others too - ie, foreclosure solutions, bankruptcy and business litigation
or foreclosure solutions, bankruptcy, collection and business litigation
or tag could be more generic
ie, protecting your rights
solutions and strategies

13 years ago
scottlanin
United States
#12 I'm wondering if there is a way to use the "Law" in each name (personal and firm name) without writing it twice

#13 and #21 I'm wondering how #13 would look with the skyline and/or a tag line
13 years ago
scottlanin
United States
#22 #23 #24

thanks for the entries,
the idea of using a symbol followed by the firm name might be an option

the symbol in #22 seems to combine the feeling of a tall office building with the letter L - I wonder if it is possible to do that with the NY skyline, in part or whole

I'd also like to see how this might work with tag lines such as -

experienced new york attorney
foreclosure solutions, bankruptcy, collection and business litigation
protecting your rights
solutions and strategies
13 years ago
scottlanin
United States
#25 #26

thank you for the entries
I saw your portfolio and like what you have done in the past

#26 is interesting but too whimsical
#25 is an option, but I tend to favor having the symbol to the left of the firm name and not on top of it (unless it ties in with the ny skyline theme as an option in which case the image would be better on top)

also - I'd like to see the blue darker so it would coordinate with my website colors (www.laninlaw.com) - maybe even match the blue suit I am wearing in my picture on the home page
13 years ago
scottlanin
United States
#13 #21 #12

in addtion to my earlier comments -

also - I'd like to see the blue darker so it would coordinate with my website colors (www.laninlaw.com) - maybe even match the blue suit I am wearing in my picture on the home page

thanks
13 years ago
scottlanin
United States
ABOUT COLORS -

the colors so far in the logos that I've ranked appear to be more towards teal

my site (www.laninlaw.com) has various shades of blue but not teal, so I am not sure if that color works

my site has dark blue and perhaps cornflower blue - some of the colors on my site are custom hex codes, I suggest sampling the colors to match them

the blues that are on my site can be found on the home page - see the simple arial font logo in top right, the webpage background, and the blues in my suit and in some text links - these colors are coordinated intentionally

thanks
13 years ago
scottlanin
United States
I've been thinking of tag lines that might incorporate my main practice areas
I listed several but realize that too many words can weaken the message
so here are the 2 main practice areas to include if you are using a tag line which focuses on law -

foreclosure & bankruptcy
business litigation
13 years ago
scottlanin
United States
possible tag -

"It's our middle name"
13 years ago
offbeatdesign
United States
How to Rank and Thank Designers: When it comes time for final rankings, designers appreciate when you choose the top three CONCEPTS (as opposed to variations of the same design) for the gold, silver and bronze awards. If you want to rank two different concepts by the same designer in the top three, that's fine.
Also, rank as many entries as possible, because designers get points added to their overall site standing for each blue ribbon they get.

This is how points are distributed:

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points

After that, each ranked entry gets one point for the designer. Nobody will be insulted by being ranked last, the points are still good! So if you pull some entries out of the "Not Interested" group and give them a rank, the designer gets some benefit from entering your contest.

Hope that's helpful, lots of contest holders don't realize this and most are glad to know. It's a good way to thank designers who don't win the contest prize, but who worked very hard to offer you lots of options to choose from for a great logo.
12 years ago
2BPencil
Canada
Congrats Dotwoman..see I told you it would work out...once again congrats
12 years ago