Our Target Audience:
Our target audience primarily includes adults, both men and women, middle to upper income, and people who value saving their teeth or replacing them with dental implants if they are lost. Some people are fearful of the dentist, so we look to avoid dental imagery that could play into that fear. Our focus is to portray a more spa-like feel that is high end.
Purple is the color of my dental school (Northwestern) and the current logo is purple. Lavender is the color of dentistry. I have two offices: Bloomington is earthtones with purple and green accents, Urbana is earthtones with orange and green accents. We plan to use the logo on white paper in color for letterhead (black and purple) or the same version in gray tones on colored paper for promotional announcements. I am open to something new in the way of design.
Our Ideas and Additional Information:
Current logo is on our website: www.docperio.com. The website is dated and needs a serious facelift but you can find out about the procedures we offer. My corporate name is long. I had been thinking of emphasizing services, for example, calling us Noraian Periodontics and Dental Implants (NPDI) or something like that but not definite. However, our legal name is Kirk W. Noraian, D.D.S., M.S., P.C. For people to know what we do, we need to have "Practice Limited to Periodontics" or "Periodontics", as well as "Dental Implants" in the scheme.
The old logo used the architectural theme from Frank Lloyd Wright and we have 9 doors in the Bloomington office that have a prairie theme. We also have a lot of artwork from local artists in the office.
My high school is Cranbrook School, Bloomfield Hills, MI (feel free to visit their website) with the motto "Aim High" from Virgil's Aeneid, with the symbol of the third archer who had no bird at which to shoot his arrow, so he tried to "Aim High". I think it would be important for me to feel connected to the logo.
We are really working on branding with this new logo design as well.