We are a dental specialty practice limited to periodontics and we provide surgical placement of dental implants.
Industry
Dental
Top Three Things to Communicate
#1 - Excellence
#2 - Progressive, State of the Art
#3 - Caring and Compassionate
Our Target Audience:
Our target audience primarily includes adults, both men and women, middle to upper income, and people who value saving their teeth or replacing them with dental implants if they are lost. Some people are fearful of the dentist, so we look to avoid dental imagery that could play into that fear. Our focus is to portray a more spa-like feel that is high end.
Color Preferences
Purple is the color of my dental school (Northwestern) and the current logo is purple. Lavender is the color of dentistry. I have two offices: Bloomington is earthtones with purple and green accents, Urbana is earthtones with orange and green accents. We plan to use the logo on white paper in color for letterhead (black and purple) or the same version in gray tones on colored paper for promotional announcements. I am open to something new in the way of design.
Our Ideas and Additional Information:
Current logo is on our website: www.docperio.com. The website is dated and needs a serious facelift but you can find out about the procedures we offer. My corporate name is long. I had been thinking of emphasizing services, for example, calling us Noraian Periodontics and Dental Implants (NPDI) or something like that but not definite. However, our legal name is Kirk W. Noraian, D.D.S., M.S., P.C. For people to know what we do, we need to have "Practice Limited to Periodontics" or "Periodontics", as well as "Dental Implants" in the scheme.
The old logo used the architectural theme from Frank Lloyd Wright and we have 9 doors in the Bloomington office that have a prairie theme. We also have a lot of artwork from local artists in the office.
My high school is Cranbrook School, Bloomfield Hills, MI (feel free to visit their website) with the motto "Aim High" from Virgil's Aeneid, with the symbol of the third archer who had no bird at which to shoot his arrow, so he tried to "Aim High". I think it would be important for me to feel connected to the logo.
We are really working on branding with this new logo design as well.
Themes
Complex
Colorful
Refined
Elegant
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Television
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
I am not sure that the message about not showing extracted teeth was conveyed clearly. Teeth in a dental logo trigger negative consumer feedback. Ouch. Please review the updated brief. Thanks.
Thank you all for your submissions. You have made my job very difficult and that is why I extended for another week.
Conceptually, many of the designs are very similar with the name and the blocking and the artwork. I am open to different formats and I have looked on your histories to see great things from each and everyone one of you. The vast majority of you have come up with cost effective coloring and I am suggesting that you keep in mind that there may be a full color version as well as a two color version -- You have all done well with that. The designs are all very nice and truthfully, just about any of them could be used.
In general, the Frank Lloyd Wright styles have been too literal. No one really grasped at the connection to my high school, the "aim high" concept from The Aeneid of Virgil. Only one design played off the NPDI concept (Noraian Periodontics and Dental Implants). The ampersand was used a lot without other options given. I use the laser in my practice and would be open to a play on that, we have one submission like that and I think the idea needs some more development.
I am really looking at this opportunity to generate branding, professionalism, elegance, and state of the art technology.
Also, I checked with my Tech Support and we are still investigating artgraft's comment about the infection. My guy is checking with Kaspersky because the other checkers we have did not find it.
Again, thank you for checking in with me as you need to and I am trying to be attentive. I know we are coming into a holiday weekend here in the U.S. and I will be checking the site over the weekend, just bear with me.
The dental laser I have is called Periolase by Millenium Dental technologies and they have a website. Some is restricted for dentists only. The laser I have uses a red beam for focus and I think red is the color for most medical lasers. The red color is not a priority, I think you could still use purple. Lasers use an oscillating wave that you cannot see with the naked eye. The beam is 3-D like a slinky but only moves in a straight line.
