insureyou.com.auLogo Design Contest

Logo Design Contest
Contests / insureyou.com.au

insureyou.com.au has selected their winning logo design.

For $250 they received 145 designs from 24 different designers from around the world.

Logo Design Brief

Client
Australia
Slogan
Quality products, right price
What We Do
Provide quotes and advice on personal insurance to clients througout Australia, via our website
Industry
Financial
Color Preferences
We would like to use orange and blue (probably navy blue). I woud prefer to have the 'you' in a different color so that it stands out in a clients mind.
Our Ideas & Additional Information
If you want to have a look at our current website: www.insureyou.com.au, I am updating this website and also the logo. I think the current logo is okay, but I do not like the font anymore and would prefer a more modern feel. I still like the concept of a computer mouse, but doesn't have too.
Themes
Modern
Secure
Colorful
Refined

Entries

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Ranking
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Discussion

 
Client
#1 - I like the 'i' within the sheild, but I don't think I am a big fan of the shield itself. I know the sheild represents sercurity, but it kind of dates the business, and I would like to give a more modern feel. Thanks
15 years ago
 
Client
#5 - dont mind what you have done here, but it needs to look more modern.
#6 - this looks modern and quite like it
#8 and #4 - although these look quite good, I am not a fan of the umbrella, sorry.
15 years ago
 
Client
eyefibre - the computer mouse in some of your sugestions looks very clip art (which is dated) so I would not look at these, your #16 suggestion is not too bad, my only concern is that I have to be able to put this logo on a website that has blue sky in the background and high-rise buildings and my concern would be that I am introducing too many colours as the corporate image. But otherwise don't mind it. .
15 years ago
 
Client
Feedback - I like a 3D feel about a logo (but not with the mirror image at the base of a logo, because I will not be able to use that on my new website, as I will need a transparent background). From a corporate marketing point of view, I would prefer a symbol of some description to be within the logo, as an example, #11, #12 gives me the option to just use the symbol for maketing material. This is good.
15 years ago
 
Logo Designer
@CH you can leave personal feedback by clickin on the design it moves you to a designers page.
15 years ago
 
Client
Hi all, I have only just discovered the individual comments section, sory about that. Will provide feedback where I can.
IMPORTANT: I am leaning towards logos that make the 'insureyou' bigger and the rest of the words smaller. This may mean putting the '.com.au' above or below the main title and it may mean getting rid of the 'Quality products...etc' words. The logo should give an internet, online impression and I am not too worried about having the 'i' and the 'y' in the logo. I hope this helps. Thanks to you all so far.
15 years ago
 
Client
Thanks for submissions so far. I have had a good look at other work you all have done. I am still open to a logo that has a web-based 3D feel, maybe that indicates choice, or internet, or a symbol that looks like a computer mouse. I am moving away from the use of the letters 'i' and 'y'. Thanks, have to go to bed now, will look again in morning. Thanks
15 years ago
 
SGD
Logo Designer
Can you please explain to me what you did not like about my second entry?
15 years ago
 
Logo Designer
Just missed uploading my final entries, shame. good luck to all.
15 years ago
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