Putting 628 and 629 will end up closely matching my comments from 629. Left 629 in the rankings and moving this one off so that it easier for us to manage.
This is an interesting concept that needs a little more refinement. We need a more obvious IF. Maybe just add a vertical green box down to complete the F. We don't love the gray shading of the middle horizontal bar of the F. Not sure if it should be white space or blue.
This treatment might actually look better without the negative space dot at the bottom. Maybe there is a negative space dot where it turns to separate the two horizontal blocks of the F
Sent you some comments on 616. We like the up and to the right motion a little better. Subliminal for financial services. My description on 616 also give the opportunity for a inflection in the arrow line.
First impression is that the arrow is a game spinner or clock. What if instead of the arrow running all the way to the top, it runs up to the break between the horizonal lines in the F. Have the green of the top F horizontal of the F and the blue of the i touching completely. Basically the blue and green would touch for the whole shape except for the negative space arrow which follows the line up and then turns right at the break between the horizontals in the F. Sorry for being so long winded. Easy to show/draw and harder to describe.
We should not have removed this from the rankings. Is it possible for you to reinstate. This was the one that had the I and the F in separate squares with an arrow running between the two of them.
Still like 409 better. Want to see 409 with the dot/circle in the negative space. Maybe make the size of the arrow a little bit smaller (Size of head and width of line).
Can you add a dot at the bottom of the arrow line in the negative space? It seem like you had tried it before but it looked like you just rounded the corners. I want it to look like a negative space circle (curve was facing the wrong direction).
This one is also good. can you narrow the white space between the i and f in the logo? I was also wondering how it would look if there was very thin and short blue line coming from the bottom of the triangle in the i. Gives further appearance of an arrow
I like how you added some negative space at the bottom of the arrow of 395. I would like it to be more of a circle shape so each part of the box is missing 1/4 of a circle. That makes it look more like it is originating from a dot
We need to have a stand alone graphic with name. Many of the ones that we have like have played off the letter I and F. We have also like things that convey decision points with better results.
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