hey there! - the message is universal-its about saving the rage and moving on-that burst of anger that is quickly moved to the mind, dismissed and forgotten - I KILLED YOU burst of emotion with the 'in my mind' disclaimer covering all rages from road to break up - you get that a color distinction for those 2 thoughts as well as the font size is helpful in picking up the message instantly - if you take a look at the examples we used ...the letter F was a fish for fishing- you'll understand how we are looking for the slogan to be the logo
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